socalTECH

APRIL 8, 2010

Leads360 is venture backed by Rustic Canyon Partners, and headed by former Overture Services CIO Dan Morefield. Financial impact of the win was not disclosed. Infinity agents offer personal auto, classic collector, and commercial auto insurance. READ MORE>>.

Rustic Canyon 177

Rustic Canyon CIO SaaS Sales 177

socalTECH

FEBRUARY 24, 2010

Leads360 is backed by Rustic Canyon Partners, and is headed by Dan Morefield, who was CIO of Overture Services before its acquisition by Yahoo. Leads360 said that its software--used to manage sales leads from online channels--will help mortgage lenders using Optimal Blue's software to close the gap between leads and revenue.

Rustic Canyon 154

Rustic Canyon Software CIO SaaS 154

socalTECH

SEPTEMBER 30, 2008

Morefield is the former COO of Experian Consumer Direct, as well as CIO at Overture Services. Leads360's software is used to manage web-based sales leads; the firm is venture backed by Rustic Canyon Partners. Morefield has also served at PayMyBills and at Home Savings of America. READ MORE>>

Rustic Canyon 100

Rustic Canyon CIO Web Los Angeles 100