CitySearch, Competition and SEM - Southern California Tech Central

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CitySearch

Competition

SEM

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

MARCH 11, 2011

Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! So he founded … wait … CitySearch. Some IdeaLab successes / brand names aside from Overture & CitySearch? Shopping.com. The Wedding Channel.

Competition

Competition Idealab Product CitySearch

Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

FEBRUARY 7, 2013

In the same year they won Business Insider’s Startup competition. They decided early to only book very high quality vendors so they build a system that could pull in Yelp & CitySearch reviews and they set the standard that it had to be highly rated. I was standing with him when he won the TechCrunch 50 award. Nice sweep!

CTO Coach

CTO Coach Google CTO Hire Yammer

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Announcing a Deal I’ve Wanted to Talk About for a Year

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