Announcing a Deal I’ve Wanted to Talk About for a Year
Both Sides of the Table
FEBRUARY 7, 2013
Because I am true to the hiring practices I preach, I wanted a strong exec who would “ punch above their weightclass ” by taking a job they hadn’t yet done but would hugely aspire to and thus work harder to out perform. And we wanted a head of global marketing. It’s more convenient for both sides.
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