CitySearch Design Paid Search 
Tech.Co
MARCH 5, 2015
CitySearch, now a part of IAC, established the category of local online community directories. CitySearch, now a part of IAC, established the category of local online community directories. New models for improving the search experience are at the core of several companies currently growing inside of Idealab.
Both Sides of the Table
MARCH 11, 2011
So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. So he founded … wait … CitySearch. Some IdeaLab successes / brand names aside from Overture & CitySearch? If it worked in the Yellow Pages, why not on the Internet? Shopping.com.
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