Both Sides of the Table
MARCH 11, 2011
Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! So he founded … wait … CitySearch. Some IdeaLab successes / brand names aside from Overture & CitySearch? Shopping.com. The Wedding Channel.
Both Sides of the Table
FEBRUARY 7, 2013
They decided early to only book very high quality vendors so they build a system that could pull in Yelp & CitySearch reviews and they set the standard that it had to be highly rated. I could tell you what’s next but then I’d have to kill you.
socalTECH
AUGUST 16, 2013
Scott Morrow is an Internet and startup veteran, having run such companies as Oversee.net and ThisNext, and headed up product marketing for IAC/Citysearch. We grew our SEM and improved our ROI. When I first came on board, we were not very sophisticated with our search engine marketing.
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