Both Sides of the Table
FEBRUARY 7, 2013
They decided early to only book very high quality vendors so they build a system that could pull in Yelp & CitySearch reviews and they set the standard that it had to be highly rated. I could tell you what’s next but then I’d have to kill you.
Both Sides of the Table
MARCH 11, 2011
Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! So he founded … wait … CitySearch. Some IdeaLab successes / brand names aside from Overture & CitySearch? Shopping.com. The Wedding Channel.
socalTECH
AUGUST 16, 2013
Scott Morrow is an Internet and startup veteran, having run such companies as Oversee.net and ThisNext, and headed up product marketing for IAC/Citysearch. We grew our SEM and improved our ROI. When I first came on board, we were not very sophisticated with our search engine marketing.
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