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In this age of interactive social media, your culture image quickly spreads to customers, and determines their loyalty. Zak is the director of the Center for Neuroeconomics Studies at Claremont Graduate University, and he has studied the connection between trust and performance all over the world. So, how do you build trust?

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In this age of interactive social media, your culture image quickly spreads to customers, and determines their loyalty. Zak is the director of the Center for Neuroeconomics Studies at Claremont Graduate University, and he has studied the connection between trust and performance all over the world. So, how do you build trust?

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In this age of interactive social media, your culture image quickly spreads to customers, and determines their loyalty. Zak is the director of the Center for Neuroeconomics Studies at Claremont Graduate University, and he has studied the connection between trust and performance all over the world. So, how do you build trust?

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