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Can you defend your pricing niche against your competition?

Berkonomics

There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. There are five major classes or niches a company should examine and make its own in calculating positioning in the marketplace.

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Interview with Fariborz Maseeh, Maseeh Entrepreneurship Prize Competition

socalTECH

Last week, the University of Southern California 's Viterbi School of Engineering announced that it had established a new, business plan competition, the Maseeh Entrepreneurship Prize Competition ([link] specifically aimed at students in the engineering school. Why a business plan competition, and why in engineering school?

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Qualcomm: Class Action Suit Dismissed

socalTECH

San Diego-based Qualcomm said this morning that the firm has been granted a motion to dismiss a consumer, class action lawsuit against the firm. According to Qualcomm, the judge found that the allegations in the compliant did not give Lorenzo any right to compensation from the firm under California's unfair competition law.

Class 100
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6 Mistakes Often Made Positioning Against Competition

Startup Professionals Musings

Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. That says you are competitive today, have a real barrier to entry, and the potential to remain ahead of the competition for a long time.

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USC Launches Annual, $50K Entrepreneurship Prize For Engineers

socalTECH

The University of Southern California and wealthy engineer Fariborz Maseeh , now a hedge fund manager in Newport Beach, is announcing this week a $1M endowment, which will fund an annual, $50,000 prize for a business plan competition for the school's engineering students. affiliated event focused on spreading innovative ideas. READ MORE>>.

USC 214
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How To Highlight A Sustainable Competitive Advantage

Startup Professionals Musings

Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. That says you are competitive today, have a real barrier to entry, and the potential to remain ahead of the competition for a long time.

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With Greathouse Comes Great Responsibility

InfoChachkie

Design together, the course that introduced the idea for brightblu, they were concurrently taking three other classes: Entrepreneurship, Entrepreneurial Marketing and Art of the CEO. The biggest motivator for starting brightblu was John Greathouse’s Entrepreneurship class.

Class 231