Remove Class Remove Competition Remove Pricing
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Can you defend your pricing niche against your competition?

Berkonomics

There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. There are five major classes or niches a company should examine and make its own in calculating positioning in the marketplace.

Pricing 226
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Pick your pricing niche carefully. Defend it.

Berkonomics

There are five major classes or niches a company should examine and make its own in calculating positioning in the marketplace. They are: Price. Companies that compete on price rarely compete against others who emphasize service or quality. Nordstrom’s competes on service above all, quality second and price a distant third.

Pricing 197
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6 Mistakes Often Made Positioning Against Competition

Startup Professionals Musings

Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. That says you are competitive today, have a real barrier to entry, and the potential to remain ahead of the competition for a long time.

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Helping Startups Understand Salespeople & the Sales Culture

Both Sides of the Table

Obviously to understand a “class” of people you have to make broad generalizations. They like a solid product, well defined pricing, good references to sell against, a clear quota and well defined competitors. Sales people will often blame your pricing. They lost the deal because your competitors dropped price.

Sales 382
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How To Highlight A Sustainable Competitive Advantage

Startup Professionals Musings

Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. That says you are competitive today, have a real barrier to entry, and the potential to remain ahead of the competition for a long time.

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Improving Sales: The Excuse Departement is Closed

Both Sides of the Table

Obviously to understand a “class&# of people you have to make broad generalizations. They like a solid product, well defined pricing, good references to sell against, a clear quota and well defined competitors. Sales people will often blame your pricing. They lost the deal because your competitors dropped price.

Sales 316
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On Bubbles … And Why We’ll Be Just Fine

Both Sides of the Table

I believe a bubble occurs when a market is willing to pay greater than intrinsic value for an asset class. That asset class need not represent the broader market. They are often bound by geographies and asset classes. But that doesn’t mean that people are paying rational prices as investors based on intrinsic value.

Pricing 309