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Can you defend your pricing niche against your competition?

Berkonomics

There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. There are five major classes or niches a company should examine and make its own in calculating positioning in the marketplace.

Pricing 226
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8 Tips To Get the Most Out of Your Investors and Board

Both Sides of the Table

But the thing I am most proud of about Rob is that he has taken a company with a uniquely talented founder & CTO – Nick Halstead – and managed to build a very tight working relationship with Nick where we drive world-class product development without having the usual founder / CEO conflicts. Email updates frequently.

Tips 365
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Careful about equity and options in early stage businesses

Berkonomics

And then there are options: [Email readers, continue here…] Stock options or phantom stock are the tools of early stage businesses used to attract great talent when there is not enough cash to pay market rates. How about the price per share? The price per share for option grants is also an important consideration.

Equity 256
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Here are ten vision tests for your success

Berkonomics

Email readers, continue here…] Can you dominate that market? The dominant player in any niche controls pricing for all those under it, and often sets the risk profile for new entrants into the niche if the dominant player’s products or services fill the needs of customers at reasonable prices and quality.

Patents 291
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Can you guess 10 tests for your success?

Berkonomics

The dominant player in any niche controls pricing for all those under it, and often sets the risk profile for new entrants into the niche if the dominant player’s products or services fill the needs of customers at reasonable prices and quality. Email readers, continue here…] Have you created high barriers to entry?

Patents 286
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Equity is the currency of early stage businesses.

Berkonomics

Email readers continue here.] Each grant to new or existing employees must be approved by the board before issue. The price per share for option grants is also an important consideration. It there is only one class of stock, the same as the founders, and the appraisal of the single class of shares yields, say $2.00

Equity 213
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The three legged stool of marketing excellence

Berkonomics

There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. Email readers, continue here.] I= increase revenues. Use all the techniques you learn in marketing classes to drive demand. Marketing is a science devised to help drive customers to your door.

Marketing 201