socalTECH

NOVEMBER 1, 2010

Santa Monica-based Rubicon Project said this morning that it has raised $18M in additional funding, and acquired the Fox Audience Network (FAN) from New Corporation. In further details on the FAN deal, Addante also said that it has not acquired the advertising sales team at FAN, saying that it "is not, and will not be, an ad network."

Networking 147

Networking Clearstone Santa Monica News 147

socalTECH

SEPTEMBER 1, 2010

Los Angeles-based Rubicon Project , the online advertising firm which helps web publishers optimize their ad network revenues, reported this week on the latest online ad spending, saying that ad spending tracked at its customers grew 47 percent in the first half of the year. READ MORE>>.

Advertising 193

Advertising Clearstone Report Equity 193

socalTECH

SEPTEMBER 28, 2010

to fold the firm in with the Fox Audience Network (FAN). would take an equity stake in post-merger Rubicon. Rubicon is venture backed by Clearstone Venture Partners, IDG Ventures, Mayfield, and others. Tags: rubicon project news corp audience network merger acquisition advertising. Paidcontent reports that News Corp.

Report 154

Report Clearstone Santa Monica News 154

socalTECH

NOVEMBER 23, 2010

Santa Monica-based Rubicon Project , the online ad network optimization firm, told its customers today that it has just optimized its one trillionth display ad. Rubicon Project's services are used by web publishers to pick the best ad networks to run on a specific page of their site, based on the return predicted from that ad network.

Clearstone 159

Clearstone Santa Monica News Equity 159

socalTECH

DECEMBER 17, 2009

Rubicon Project's online advertising service helps publishers pick the best yielding ads from online ad networks. The firm is backed by $42M in funding from Clearstone Ventures, Mayfield, IDG Venturs, and the GE/NBC Universal Peacock Equity Fund. The firm did not disclose any financial, but said it now has 150 employees.

Clearstone 160

Clearstone Advertising Equity Los Angeles 160

socalTECH

MAY 25, 2010

Los Angeles-based Rubicon Project , the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity Fund, announced this morning that it has acquired SiteScout , a Seattle-based firm providing malware security technology. Financial terms of the buy were not announced. READ MORE>>.

Clearstone 164

Clearstone Advertising Web Equity 164

socalTECH

MARCH 8, 2010

According to Rubicon Project, its new REVV for Mobile (RFM) product will provide mobile ad serving, campaign management, and ad network optimization on mobile ad impressions. Rubicon is venture backed by Clearstone Venture Partners, IDG Ventures, Mayfield, and Peacock Equity Fund. READ MORE>>.

Mobile 140

Mobile Clearstone Advertising Equity 140