socalTECH

JUNE 15, 2010

Addante said the firm--which has taken $42M in venture capital from Clearstone, Mayfield, IDG, and Peacock Equity fund--is on track to achieve the "ultimate test of success" for any startup, profitability.

Clearstone 232

Clearstone Santa Monica Advertising Blogging 232

socalTECH

APRIL 30, 2013

Rubicon develops a cloud-based platform which enables real-time buying and selling of advertising for web publishers; the firm''s automated systems help optimize the amount of revenue earned by advertisers, by soliciting up real-time-bids for which advertisements which are presented on a web page.

Customer 220

Customer Custom Clearstone Journal 220

socalTECH

SEPTEMBER 1, 2010

Los Angeles-based Rubicon Project , the online advertising firm which helps web publishers optimize their ad network revenues, reported this week on the latest online ad spending, saying that ad spending tracked at its customers grew 47 percent in the first half of the year. READ MORE>>.

Advertising 193

Advertising Clearstone Report Equity 193

socalTECH

MAY 25, 2010

Los Angeles-based Rubicon Project , the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity Fund, announced this morning that it has acquired SiteScout , a Seattle-based firm providing malware security technology. Financial terms of the buy were not announced. READ MORE>>.

Clearstone 164

Clearstone Advertising Web Equity 164

socalTECH

FEBRUARY 16, 2010

Los Angeles-based Rubicon Project , which supplies ad optimization software to web publishers, announced today that it has released a new version of its VANTAGE Firefox browser plug-in, which helps provide its publishers with revenue and impressoin statistics and other information. READ MORE>>.

Tool 145

Tool Clearstone Statistics Screening 145

socalTECH

NOVEMBER 23, 2010

Rubicon Project's services are used by web publishers to pick the best ad networks to run on a specific page of their site, based on the return predicted from that ad network. Rubicon is venture backed by News Corporation, Clearstone Venture Partners, IDG Ventures Asia, Mayfield Fund, NBC Universal's Peacock Equity Fund and Jarl Mohn.

Clearstone 159

Clearstone Santa Monica News Equity 159

socalTECH

MARCH 8, 2010

Rubicon's new product provides automation of mobile advertising, based on eCPM, click through rates, and fill rates, similar to Rubicon's web product. Rubicon is venture backed by Clearstone Venture Partners, IDG Ventures, Mayfield, and Peacock Equity Fund. Financial terms of the deal with mOcean were not announced. READ MORE>>.

Mobile 140

Mobile Clearstone Advertising Equity 140