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Santa Monica-based Rubicon Project said this morning that it has raised $18M in additional funding, and acquired the Fox Audience Network (FAN) from New Corporation. In further details on the FAN deal, Addante also said that it has not acquired the advertising sales team at FAN, saying that it "is not, and will not be, an ad network."
The firm, which pulls pricing data from publishers and ad networks using its service, said that it is seeing ad pricing jumps as big as 270% among music sites. Publishers use Rubicon's services to increase their take from so-called "remnant" ad networks. Overall, the firm reported CPMs are up about 38% in Q2. READ MORE>>.
Santa Monica-based Rubicon Project , the online ad network optimization firm, told its customers today that it has just optimized its one trillionth display ad. Rubicon Project's services are used by web publishers to pick the best ad networks to run on a specific page of their site, based on the return predicted from that ad network.
Los Angeles-based Rubicon Project , the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity Fund, announced this morning that it has acquired SiteScout , a Seattle-based firm providing malware security technology. Financial terms of the buy were not announced. READ MORE>>.
product allows publishers to gain transparency on the level of geographic region, partner, site, and price. Rubicon is backed by Clearstone Venture Partners, Mayfield Fund, IDG Ventures and Peacock Equity Fund. Rubicon is backed by Clearstone Venture Partners, Mayfield Fund, IDG Ventures and Peacock Equity Fund. READ MORE>>.
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Los Angeles-based Rubicon Project , the developer of online advertising optimization tools funded by Clearstone Venture Partners, Mayfield Fund, IDG Ventures and Peacock Equity Fund, said today that it has rolled out a new product called REVV for demand. READ MORE>>.
This is the beginning of a content community that collects and organizes the best content from blogs and web sites. One of the more interesting new features is that the site now takes into account social signals. I'm happy to announce the launch of the Los Angeles Tech Content Community.
Rubicon Project is headed by Frank Addante, and develops ad optimization technology for web publishers, helping them to pick the best ad networks to optimize revenue on their web site. READ MORE>>.
Rubicon, which is venture backed by Clearstone Venture Partners, IDG Ventures, and Mayfield, said that it has hired on Josh Wexler as Director of Strategic Publisher Acquisition, who will head up its New York offices. The new location is in addition to the company's existing offices in Los Angeles and San Francisco. READ MORE>>
The investment included $5M in equity funding from Clearstone Venture Partners, Mayfield Fund, and IDG Ventures Asia, and also included $8M in debt from Silicon Valley Bank. Rubicon Project operates a service which helps online publishers optimize which advertising networks to use on their web sites, to improve their CPMs.
David Sacks, one of the co-founders of PayPal, pitched Geni.com, an online site focused on both family trees and social networking. The "best of show" prize went to Magnify360, which develops software for optimizing content and web sites for specific users. READ MORE>>
TripTrotting recruited thousands of local travel guides for their site. They did it entirely through social networking. inLife signed up dozens of merchants in Santa Barbara for their activity site. You can go to virtually any city in the world and meet a local who will tell you about their city. Capital to date? $20k
A few months ago, Peter Lee --a venture local capitalist who has served at firms such as Prism Ventures and Clearstone Ventures Partners--joined a relatively unknown venture firm here in Southern California, Baroda Ventures (www.barodaventures.com). Peter Lee: There are some pretty good opportunities out there.
Speakers listed: Brock Pierce – Digital currency pioneer investing in Bitcoin, games, and online gambling businesses; Clearstone Global Gaming Fund. For a full breakdown of each of our speakers’ backgrounds, visit our event info site ! Bitcoin and the closure of nefarious exchange site, Silk Road.
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