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Rubicon Project Raises $18M, Buys Fox Audience Network

socalTECH

Santa Monica-based Rubicon Project said this morning that it has raised $18M in additional funding, and acquired the Fox Audience Network (FAN) from New Corporation. In further details on the FAN deal, Addante also said that it has not acquired the advertising sales team at FAN, saying that it "is not, and will not be, an ad network."

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Rubicon Project: Q2 Advertising Grows

socalTECH

Los Angeles-based Rubicon Project , the online advertising firm which helps web publishers optimize their ad network revenues, reported this week on the latest online ad spending, saying that ad spending tracked at its customers grew 47 percent in the first half of the year. READ MORE>>.

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Rubicon: CPMs Up For Ad Publishers

socalTECH

Los Angeles-based Rubicon Project , which provides online advertising optimization for web publishers, reports this morning that its latest advertising market survey finds that CPMs are up "significantly" in Q2. Publishers use Rubicon's services to increase their take from so-called "remnant" ad networks.

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Los Angeles Startup Community

SoCal CTO

Los Angeles LA Tech 101: The Company We Keep A Few Key People Really Can Make a Huge Difference The Challenges (& Opportunities) of Starting a Tech Company in LA Los Angeles Startup Networking Here are some guides to many of the different networking events around startups, technology, etc.:

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Rubicon Serves Up A Trillion Display Ads

socalTECH

Santa Monica-based Rubicon Project , the online ad network optimization firm, told its customers today that it has just optimized its one trillionth display ad. Rubicon Project's services are used by web publishers to pick the best ad networks to run on a specific page of their site, based on the return predicted from that ad network.

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Rubicon Project Buys SiteScout

socalTECH

Los Angeles-based Rubicon Project , the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity Fund, announced this morning that it has acquired SiteScout , a Seattle-based firm providing malware security technology. Financial terms of the buy were not announced. READ MORE>>.

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Los Angeles Startup Community

SoCal CTO

Los Angeles LA Tech 101: The Company We Keep A Few Key People Really Can Make a Huge Difference The Challenges (& Opportunities) of Starting a Tech Company in LA Los Angeles Startup Networking Here are some guides to many of the different networking events around startups, technology, etc.: