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This Week in VC with Jim Armstrong of Clearstone

Both Sides of the Table

Had a great chat with Jim Armstrong who is a General Partner at Clearstone Venture Partners today on TWiVC. Clearstone currently invests out of a $200 million fund based in LA with offices in Menlo Park and in India. Segment One: Jim’s background and Clearstone’s investment strategy. LivingSocial. AppDynamics.

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Rubicon: CPMs Up For Ad Publishers

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The firm, which pulls pricing data from publishers and ad networks using its service, said that it is seeing ad pricing jumps as big as 270% among music sites. Publishers use Rubicon's services to increase their take from so-called "remnant" ad networks. Overall, the firm reported CPMs are up about 38% in Q2. READ MORE>>.

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Rubicon Serves Up A Trillion Display Ads

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Rubicon Project's services are used by web publishers to pick the best ad networks to run on a specific page of their site, based on the return predicted from that ad network.

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Rubicon Project Buys SiteScout

socalTECH

Los Angeles-based Rubicon Project , the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity Fund, announced this morning that it has acquired SiteScout , a Seattle-based firm providing malware security technology. Financial terms of the buy were not announced. READ MORE>>.

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Rubicon Signs New York Advertising Firm

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Katz 360 Sales, the digital sales arm of Katz Media Group--which itself is a subsidiary of Clear Channel Communications--provides sales and marketing services to the broadcast industry, particularly for radio and television firms. The firm is venture backed by Clearstone Venture Partners, Mayfield Fund, and IDG Ventures Asia.

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LeisureLink Makes Trio of Hires

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Pasadena-based LeisureLink , the venture-backed provider of a vacation rental marketing system and operator of online booking travel site ABetterStay.com , has made a trio of new hires this week. He also headed up corporate development at Overture Services.

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Rubicon Taps Firm to Sell Premium Ads

socalTECH

Katz 360 Sales, the digital sales arm of Katz Media Group--which itself is a subsidiary of Clear Channel Communications--provides sales and marketing services to the broadcast industry, particularly for radio and television firms. The firm is venture backed by Clearstone Venture Partners, Mayfield Fund, and IDG Ventures Asia.