10 C-Level Positions That Are Red Flags For Funding
Startup Professionals Musings
APRIL 28, 2014
Chief Sales Officer (VP Sales). What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. See this anecdote by Steve Blank on how a hotshot sales executive can sink your startup.
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