What Mattered in 2010: Jim Andelman, Rincon Ventures
socalTECH
DECEMBER 30, 2010
Mobile app downloads went from 300mm in 2009 to 5 billion in 2010, Android ad impressions up over 2,000% as two examples. Facebook now accounts for a staggering 25% of all display impressions (up from 9% last year), and Facebook and its advertisers are finally beginning to understand how to leverage the platform's unique capabilities.
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