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In the early 1970s, the Seven-Up Company devised an ingenious plan to market its flagship soda. Because of the advancements in cloudcomputing by companies like RightScale and open source software such as MySQL , the costs to create a scalable web service have decreased by a factor of ten since the year 2000.
I’m just listed who I perceive as the market leaders. When I started my first company in 1999 we spent more than $2 million on technology infrastructure including Sun servers & Solaris operating system, Oracle databases, EMC storage, load balancers, app servers, back-up devices, disk mirrors and on and on. Processing.
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