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The Importance of Realism in Startups

Both Sides of the Table

I made many classic first-time mistakes which serves both as my warning signal of which teams to avoid funding (if I perceive they will make critical mistakes often led by hubris) and also as my source for coaching others. Stop reading their press releases or hearing their founder talk about he is crushing it. believing our own hype.

Startup 412
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Reflections on 2018: Anna Barber, Techstars LA

socalTECH

And a host of interesting companies in last mile have cropped up to give the Amazon ecosystem some competition, like two companies from the last Techstars LA class - Shipsi and PRZM. In 2006 she sat next to a woman on an airplane who became her business partner in her next startup, Scribble Press.

Startup 124
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6 Marketing Specifics That Apply To Every New Venture

Startup Professionals Musings

In fact, this article was driven by a startup press release I saw a while back, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons. I like the guidance from marketing coach David Newman’s classic book “ Do It! How many customers will have any idea what this means to them? Marty Zwilling.

Marketing 141
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5 Keys To Business Culture That Are Counter-Intuitive

Startup Professionals Musings

In the popular press, it’s easy to find articles that will convince you that companies with a good culture, such as Google, do it by lavishing perks and benefits , including some combination of free meals, trips and parties, financial bonuses, gyms, and a dog-friendly environment. Ongoing culture steps require tuning of measurements.

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4 Strategies To Ramp Up The Total Customer Experience

Startup Professionals Musings

Much has been written recently about the requirement to focus today on the total customer experience, as a competitive edge or even for survival. The latest Apple Watch utilizes this strategy by continually monitoring your heart rhythm, as well as other fitness indicators, with coaching to you on maintaining your health.

Custom 96
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The Loneliness of Success that Nobody Talks About

Both Sides of the Table

I’ve tried over the years to write many times about the realism of the downsides of being an entrepreneur because there is a complete cognitive dissidence between what you read about yourself in the press and what you feel internally about where you’re at in the journey. Advisors / Coaches / Mentors.

Press 150
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6 Keys To Marketing That Many Entrepreneurs Overlook

Startup Professionals Musings

In fact, this article was driven by a startup press release I saw a while back, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons. I like the guidance from marketing coach David Newman’s classic book “ Do It! How many customers will have any idea what this means to them? Marty Zwilling.