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A large part of this conversation is what kinds of advisors startups should be looking for. A little while ago, I suggested that Every Web/Mobile Startup Should Have a Technical Advisor. The conversation with Bob was about what the composition of advisors should look like. Connected Advisors? Investors discount this.
You’ll get sales information from your VP of Sales, marketing information from your VP Marketing, tech information from your CTO and so on. An obvious example would be in sales. You’re also learning directly about the skills of your sales staff by observing them in action.
Background This post partly really came about as a result of a great conversation yesterday with David Croslin a former CTO at HP who recently conducted an interesting experiment. I am looking for one or two startups that I can work with on their road to success as a virtual C-level officer, board member, advisor or other relationship.
Your head of sales thinks she should fire somebody. You’re sales person is getting blocked by the CTO who says she shouldn’t go above him but the CTO isn’t approving the deal. Yes, I know it’s my job as the CEO to be the coach for people and that’s fine. What lovely charts!
Then the organizer went into a 20 minute sales pitch around his new training/coaching offering. The meeting had a decent case study and some pretty good discussion around the room of different tools that you might consider using. It felt like a bad time share presentation.
In practice it can be a fine line between sparring partner / coach and stepping over the line to brute-force persuasion. At times I wanted the engineering team to produce features to support our sales efforts to I occasionally leaned on them a bit. Another area we CEOs often meddle is in sales. I did this.
In this period (less than 2 years) he has brought on incredibly talented senior execs is sales, marketing, product management, client services, finance, vp engineering and more. When we recommended that Rob get a CEO coach he not only embraced it but craved it and thanked us for suggesting it. Rob is driven to learn. And improve.
We help founders through difficult moments, we help coach, we act as sparring partners, we help them resolve conflicts when they’re fighting with co-founders and we help them deal with adversity as well as successes. We then help surround founders with other talent who want to join important causes but don’t have the startup idea themselves.
Who is the sales person? If both the CEO and the CTO are needed to attend an important meeting out of town, who will fulfill their roles of running the company smoothly? Heat coach, Eric Spoelstra adapted to what the Spurs were doing because their initial game plan was not working. Who has the business mindset?
Those include how-to on resumes, aptitude tests, videos, coaching seminars, and more of that nature. If you have a good idea, a good marketplace with certain characteristics, every company needs technology, every company needs finance, sales, marketing, and operations--that's the hard part.
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