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Technology Roles in Startups

SoCal CTO

I’ve worked with 30+ early-stage companies in all sorts of capacities (and spoken to many, many more), so I thought it might be worthwhile trying to classify the various ways that I’ve engaged in different technology roles in startups. It depends on the business, people, technologies, etc. Each situation is just a bit different.

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Why Your Startup Doesn’t Need a COO

Both Sides of the Table

Many times they also pick up product and tech, too. Often times you find the CEO who really just likes to do product or tech. Similarly I talk to CEOs who can’t do a sales pipeline review with me. I once did due diligence on a potential investment where the CEO was projecting $9 million in sales for his next 12 months.

Startup 325
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People Management: Startup Teams Should Dip but not Skip

Both Sides of the Table

You’ll get sales information from your VP of Sales, marketing information from your VP Marketing, tech information from your CTO and so on. By going on sales calls you pick up directly the feedback of what customers want and also what they’re telling you about competition.

Startup 308
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Startup Sales – Why Hiring Seasoned Reps May Not Work

Both Sides of the Table

I see way too many startup founders who don’t have experience in selling and probably don’t feel that comfortable going to customers and asking for orders. This is probably because many founders are product or technology people. I only found out through customer meetings.

Sales 346
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What Makes an Entrepreneur? Four Letters: JFDI

Both Sides of the Table

The technology team disagrees on direction and wants resolutions. Yes, I know it’s my job as the CEO to be the coach for people and that’s fine. There’s a guy in Los Angeles that I met at several tech networking events. Your head of sales thinks she should fire somebody. He wanted to be the guy who did it.

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Helping Startups Understand Salespeople & the Sales Culture

Both Sides of the Table

Most technology startups seem to be funded by product people or business people. ” So I did want any rational person who wants to improve does – I hired a coach. Whenever I heard why we didn’t feel a sales process at an important customer was going well (or if we lost) I would get involved myself.

Sales 382
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How Boards Need to Evolve Over Time

Both Sides of the Table

The functions of an early-stage board are pretty obvious and well understood: Providing introductions to customers, biz dev partners, recruits, the press, other investors, etc. Reviewing financial & operational performance. Ramping up sales teams too quickly and eroding quality & trust in your customer base. Mentorship.

Startup 325