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Others schedule long and exhaustive practice and coaching sessions for everyone on the team, including showcase customers, to make sure that everyone tells the most positive and consistent story. Set up an interview room, stocked with current docs.
The buyer is shopping for equity in startups and the seller is looking for cash in exchange for equity and shared governing control of his or her company. I hired a sales coach named Kai Krickle who helped me figure out how to close more deals. Sending the docs via email is less friction than making people come to a data room.
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