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Startup Sales – Why Hiring Seasoned Reps May Not Work

Both Sides of the Table

A while back I wrote a bunch of posts on Sales & Marketing and have been meaning to get back to that theme for a while. Even if you don’t have “direct&# sales I would tell you that “everything is a sale&# including fund raising, hiring, getting press and doing business development.

Sales 346
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How I Got the Monkey Off My Back – Today Was a Good Day

Both Sides of the Table

Working with early-stage teams : coaching, mentoring, setting strategy, rolling up sleeves: 9/10. This investment started with Dana Settle (Greycroft) and I each putting in $750,000 into a young company doing less than $1 million in sales and has blossomed into one of the fastest growing companies in Los Angeles if not the entire country.

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Why Your Startup Doesn’t Need a COO

Both Sides of the Table

They will often run all of the daily reports into them covering off for finance, sales, marketing, biz dev & HR. You can always spot these types because they can’t tell you what their revenue number for last month was or what their sales target is for next month. But ask yourself, what does a COO actually do?

Startup 325
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Getting Back Your Series A Mojo

Both Sides of the Table

You got your tech press and your parents are proud. You build a team, ship your product, more tech press, more funding. Confidence is THE single most important attribute in being able to attract money, hire staff, stave off creditors, get press, do biz dev deals, close big sales and one day sell your company. Confidence.

Startup 371
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How Boards Need to Evolve Over Time

Both Sides of the Table

The functions of an early-stage board are pretty obvious and well understood: Providing introductions to customers, biz dev partners, recruits, the press, other investors, etc. how much energy to put into channel partners vs. direct sales. how to build an initial sales organization. Mentorship. how to evolve our management team.

Startup 325
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The Perils of Founder Fighting

Both Sides of the Table

– while the other might want a quick sale and pocket some bucks while the tech market is hot. At the risk of sounding like a broken record, it’s why I believe executive coaches are so important for startups who have the financial resources to afford them. Those are the easy cases. We sat down the three of us.

Startup 340
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This is How Startups “Level Up” After Raising Money

Both Sides of the Table

The best ones bring in more executive leadership so you can appropriate allocate resources across sales, marketing, product, engineering and support. If it’s an enterprise software company you can no longer rely on tacit knowledge to win sales campaigns. You’re the coach, mentor, cheerleader.

Startup 381