Coach Press Sales 
Both Sides of the Table
OCTOBER 12, 2010
A while back I wrote a bunch of posts on Sales & Marketing and have been meaning to get back to that theme for a while. Even if you don’t have “direct&# sales I would tell you that “everything is a sale&# including fund raising, hiring, getting press and doing business development.
Startup Professionals Musings
MAY 1, 2022
In fact, this article was driven by a startup press release I saw a while back, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons. I like the guidance from marketing coach David Newman’s classic book “ Do It! Instead of asking themselves “How and when will this generate sales?”
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Startup Professionals Musings
JUNE 12, 2019
Traditionally, you just worried about the quality of the sales transaction (price, speed, service), but the “customer experience” now includes ease of pre-sale shopping, post-sale support, with a connected relationship throughout. This can save them grief, as well as reduce your own marketing and sales costs.
Both Sides of the Table
MARCH 24, 2014
Working with early-stage teams : coaching, mentoring, setting strategy, rolling up sleeves: 9/10. This investment started with Dana Settle (Greycroft) and I each putting in $750,000 into a young company doing less than $1 million in sales and has blossomed into one of the fastest growing companies in Los Angeles if not the entire country.
Both Sides of the Table
SEPTEMBER 13, 2011
They will often run all of the daily reports into them covering off for finance, sales, marketing, biz dev & HR. You can always spot these types because they can’t tell you what their revenue number for last month was or what their sales target is for next month. But ask yourself, what does a COO actually do?
Both Sides of the Table
FEBRUARY 16, 2015
In practice it can be a fine line between sparring partner / coach and stepping over the line to brute-force persuasion. At times I wanted the engineering team to produce features to support our sales efforts to I occasionally leaned on them a bit. Another area we CEOs often meddle is in sales. I did this. ” PR.
Both Sides of the Table
JANUARY 6, 2014
The functions of an early-stage board are pretty obvious and well understood: Providing introductions to customers, biz dev partners, recruits, the press, other investors, etc. how much energy to put into channel partners vs. direct sales. how to build an initial sales organization. Mentorship. how to evolve our management team.
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