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6 Marketing 101 Tips For Technology Entrepreneurs

Startup Professionals Musings

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Marketing is everything these days. Marty Zwilling.

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6 Marketing Specifics That Apply To Every New Venture

Startup Professionals Musings

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Marketing is everything these days. Marty Zwilling.

Marketing 141
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Why Your Startup Doesn’t Need a COO

Both Sides of the Table

Many times they also pick up product and tech, too. Often times you find the CEO who really just likes to do product or tech. Similarly I talk to CEOs who can’t do a sales pipeline review with me. I once did due diligence on a potential investment where the CEO was projecting $9 million in sales for his next 12 months.

Startup 325
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Stained Glass Labs Patners With Exitround, Unveils App Directory for Google Glass

Tech Zulu Event

Stained Glass Labs (SGL), the first Glass and wearable technologies accelerator has launched the world’s first comprehensive app directory and a self-service app publishing portal for Google Glass pre-launched applications. Comprehensive App Directory. SGL says the Comprehensive App Directory launched is a simple 2 step process.

Google 87
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6 Keys To Marketing That Many Entrepreneurs Overlook

Startup Professionals Musings

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Marketing is everything these days. Marty Zwilling.

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5 Tips For Making Your Whole Team A Marketing Machine

Startup Professionals Musings

As the rate of change continues to increase in business and technology, the more I’m convinced that marketing is the primary key to success for a new venture. Yet I find that many technical founders don’t feel they need it at all, or at best point to one person on the team who is marketing.

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Launchpad LA – More Details Revealed

Both Sides of the Table

Full press release with more details is here. Applications are due April 6th, 2010, the form is on the website and the Twitter address is @launchpadlad. Encourage the most successful LA tech entrepreneurs who had previously started companies to get involved as mentors, instructors or just informal advisors. We connected.