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Startup Professionals Musings
MAY 1, 2022
You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Marketing is everything these days. Marty Zwilling.
Startup Professionals Musings
DECEMBER 5, 2014
You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Marketing is everything these days. Marty Zwilling.
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Startup Professionals Musings
AUGUST 4, 2019
You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Marketing is everything these days. Marty Zwilling.
Startup Professionals Musings
JULY 13, 2018
Practice process coaching, but not edicting decisions. I recently was an advisor to a very strong technical executive who insisted on “being involved” in literally every decision in his startup. He ignored my advice and ultimately lost several key executives, and then his own health, due to stress and workload.
Both Sides of the Table
JANUARY 4, 2014
I think as a tech industry we have bred a culture that places more emphasis on product excellence than managing human behavior. Yet talk with people at Twitter these days and many seem to feel like they are part of a movement – and that doesn’t just come due to product success. Those are the easy cases.
socalTECH
NOVEMBER 2, 2017
Anne Fulton: Fuel50 is a career pathing startup, part of the HR technology landscape. We're a disruptor, the third wave in human resources technology. You can find a mentor, a coach, a project, or experience, to help you prepare for the role you are looking for. What is Fuel50? The whole space has been neglected.
Startup Professionals Musings
AUGUST 12, 2017
You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Marketing is everything these days. Marty Zwilling.
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