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6 Marketing 101 Tips For Technology Entrepreneurs

Startup Professionals Musings

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Marketing is everything these days. Marty Zwilling.

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10 Tips On Self-Promotion To Solidify Your Leadership

Startup Professionals Musings

Technical skills are important, but your ability to build and nurture relationships with others is more important for leadership growth and career advancement today. Take full advantage of every mentoring and coaching opportunity, and network with peers both inside and outside the company.

Tips 121
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10 Tips On Selling Yourself As Well As Your Startup

Startup Professionals Musings

A recent Department of Education study shows that soft (interpersonal) skills have become more important for success than hard (technical) skills. Entrepreneurs need leadership, teamwork, listening, and coaching skills, which you can learn from advisors and networking with peers. Your reputation is the single greatest asset you have.

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6 Pragmatic Marketing Tips To Ramp-Up Your Business

Startup Professionals Musings

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Marketing is everything these days. Marty Zwilling.

Tips 75
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5 Barriers To Wise Delegation In Business Leadership

Startup Professionals Musings

He has spent many years coaching and consulting with over 200 organizations, and he has helped me articulate the benefits of delegation, and better understand some of the key barriers. Here is my list of barriers to effective delegation, with tips on improving: Thinking only you can implement your dream idea.

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6 Marketing Specifics That Apply To Every New Venture

Startup Professionals Musings

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Marketing is everything these days. Marty Zwilling.

Marketing 141
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5 Tips to Gain From People Who Don’t Think Like You

Startup Professionals Musings

Examples include the Theranos failure brought about by Elizabeth Holmes’ inability to work with her team, the early Apple setback due to differences between Steve Jobs and John Sculley, and the travails of Uber under Travis Kalanick. Always be civil and diplomatic, and don’t allow emotions to cloud the situation.

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