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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

Warby Parker filing to IPO last week was one more sign that direct-to-consumer (DTC) is an extremely powerful e-commerce trend. “They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. “They demonstrate best-in-class expertise with Facebook and Google paid ad platforms.

Commerce 211
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FindTheBest Snags Google, DoubleClick Vet As President

socalTECH

Santa Barbara-based FindTheBest.com , the online comparison site headed by DoubleClick founder Kevin O'Connor , has turned to a Google and DoubleClick vet to serve as President. Yaghoubi was also an executive serving under O'Connor at DoubleClick, where he was Vice President of Global Media.

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E-Commerce Firm Dearduck Uses A.I. in the Hunt for the Perfect Gift

Xconomy

Think about the retailer e-mails we receive daily or the ads that appear on Google or our social media sites. Retailers are not only wasting so much money targeting us with bad data, consumers get frustrated,” says Katy Aucoin, founder and CEO of Dearduck, a Houston e-commerce data startup.

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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no no surprise?—?that’s

Product 424
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E-Commerce Innovations in the Mix at Consumer Tech Conference

Xconomy

Seattle-based e-commerce giant Amazon (NASDAQ: AMZN ) is expected to unveil its first augmented-reality glasses to pair with Alexa, its digital assistant, at the Consumer Electronics Show, or CES, in Las Vegas this week. Alexa is now mobile. They are expected to sell for $1,000. Read more » Reprints | Share: UNDERWRITERS AND PARTNERS.

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eddi | Security in Community Based E-Commerce

Tech Zulu Event

eddi , a new social listing site, seeks to change the way community-based e-commerce works by implementing strong security and a complete social experience. It’s really aiming to go after the community-based e-commerce platform. It feels like you are on a social media platform. eddi is a product and a service.

Commerce 110
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Cameo Buys Represent

socalTECH

Represent operates e-commerce sites for celebrity clients, and counts such clients as Arnold Schwarzenegger, Leonardo DiCaprio, Ed Sheeran, Jennifer Lopez, and Kendall Jenner, among many others. Cameo--worth now over $1 bihllion--is backed by Amazon, Google, UTA, and others. Financial details of the buy were not announced.

Commerce 113