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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

Warby Parker filing to IPO last week was one more sign that direct-to-consumer (DTC) is an extremely powerful e-commerce trend. “They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. “They demonstrate best-in-class expertise with Facebook and Google paid ad platforms.

Commerce 211
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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Some of this can be attributed to the exponential growth in e-commerce and direct-to-consumer businesses as a result of the pandemic and global lockdowns?—?eCommerce no surprise?—?that’s

Product 424
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Rubicon Project Snags Google Vet As Chief Product And Engineering Head

socalTECH

Los Angeles-based Rubicon Project said this morning that it has snagged a Google veteran, as its new Chief Product & Engineering Officer.

Google 138
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AppOnboard raises $15 million to let Android users try before they buy apps on Google Play

TechCrunch LA

. “With its patented app demo technology and tools, users will now be able to experience their apps and games on-demand and without an install across various platforms, starting with Google.”. Zweig says that the service is the first from a third party to be directly integrated into a platform like Google’s Play store.

Google 213
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eddi | Security in Community Based E-Commerce

Tech Zulu Event

eddi , a new social listing site, seeks to change the way community-based e-commerce works by implementing strong security and a complete social experience. It’s really aiming to go after the community-based e-commerce platform. It feels like you are on a social media platform. eddi is a product and a service.

Commerce 110
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Ghost appears with new funding, marketplace to match buyers with unsold products

TechCrunch LA

Privacy is important, so inventory owners can choose the restrictions on who can see the liquidation, like competitors, and it doesn’t appear in Google searches, Kaplan explained. They’ve also had suppliers sell perishable goods as well — a vendor sold 80,000 dates on the platform a month ago. “We’re

Product 191
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7 Keys To A Winning Business As A Phone App Developer

Startup Professionals Musings

After this connection, you need not share the 30% of all revenue collected by the store platform. Make your app support all platforms. Port every app to all the popular platforms – IOS and Android. Build your own marketplace platform. Compensate for low profit by aiming for maximum reach. Look for value points to control.

Develop 138