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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

Warby Parker filing to IPO last week was one more sign that direct-to-consumer (DTC) is an extremely powerful e-commerce trend. “They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. “They demonstrate best-in-class expertise with Facebook and Google paid ad platforms.

Commerce 211
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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no

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E-Commerce Firm Dearduck Uses A.I. in the Hunt for the Perfect Gift

Xconomy

Think about the retailer e-mails we receive daily or the ads that appear on Google or our social media sites. Retailers are not only wasting so much money targeting us with bad data, consumers get frustrated,” says Katy Aucoin, founder and CEO of Dearduck, a Houston e-commerce data startup.

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6 Cost-Cutting Recommendations For New Entrepreneurs

Startup Professionals Musings

It wasn’t so many years ago that starting a new e-commerce business on the Internet was a complex custom development project, usually costing a million dollars or more. With Google, you get all the storage you need in the cloud for free. Social media facilitates marketing and sales. Martin Zwilling.

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eddi | Security in Community Based E-Commerce

Tech Zulu Event

eddi , a new social listing site, seeks to change the way community-based e-commerce works by implementing strong security and a complete social experience. It’s really aiming to go after the community-based e-commerce platform. It feels like you are on a social media platform. Why only through the app?

Commerce 110
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Cameo Buys Represent

socalTECH

Represent operates e-commerce sites for celebrity clients, and counts such clients as Arnold Schwarzenegger, Leonardo DiCaprio, Ed Sheeran, Jennifer Lopez, and Kendall Jenner, among many others. Cameo--worth now over $1 bihllion--is backed by Amazon, Google, UTA, and others. Financial details of the buy were not announced.

Commerce 113
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6 Keys To Recognizing Business Bubbles Ready To Burst

Startup Professionals Musings

In startup business plans, a bubble is too many entrepreneurs and too many investors chasing the latest “next big thing,” like Google search engine, Facebook social network, or Amazon e-commerce site. Change is always hard, so people already on Amazon are not easy convert to another e-commerce system. Overconfidence.

Demand 145