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Arianna Huffington’s Thrive Global is buying a startup that uses neuroscience to boost app usage

TechCrunch LA

Originally called Dopamine Labs, the company was founded in 2015 to bring some of the same technologies that social media companies like Facebook used to boost engagement to a broader range of applications. Meet the tech company that wants to make you even more addicted to your phone.

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5 New Marketing Rules For Today’s Customer Generation

Startup Professionals Musings

New generations of customers respond better to the “ participative ” approach, where they get to provide input via social media and the Internet. You should be constantly trying new approaches via social media and online, and asking for feedback and input from influencers and customers.

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6 Key Principles For Inducing Customers To Buy Today

Startup Professionals Musings

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. There is one old saying in business that is still very true in this age of social media: People do business with people they like. Consistency. Reciprocity – pay it forward.

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7 Modern Day Business Strategies For Long-Term Growth

Startup Professionals Musings

I continue to be amazed that more than a quarter of new businesses don’t even have a website , and many more don’t pay attention to social media, or monitor feedback on sites like Yelp. At minimum, that requires a modern website, and visibility on relevant social media sites, likely including Facebook, YouTube, and Twitter.

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8 Strategies For Sustaining Momentum In Your Startup

Startup Professionals Musings

I’m sure that you have all seen how quickly business momentum can shift, as from MySpace to Facebook, or more recently in the explosive growth of Amazon and e-commerce compared to retail. Your long-term success and satisfaction depends on it. Marty Zwilling First published on Inc.com on 12/22/2020.

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7 Most Effective Routines Of Notable Business Leaders

Startup Professionals Musings

You won’t be effective centering your life around someone else’s view of success, satisfaction, and happiness. With today’s interactive social media, there is no reason to assume that you know what customers want, or they know what you have. Make personal life goals drive the business. Seek first to understand, then be understood.

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7 Agility Initiatives To Keep Your Business Expanding

Startup Professionals Musings

With social media and smart phone apps, real product information spreads at astounding speeds. Today’s customers are much more proactive in going online for the latest information, rather than simply reacting to the “push” messages that businesses traditionally use to drive commerce. A strategy of speedy execution is required.