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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

Warby Parker filing to IPO last week was one more sign that direct-to-consumer (DTC) is an extremely powerful e-commerce trend. “They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. “They demonstrate best-in-class expertise with Facebook and Google paid ad platforms.

Commerce 211
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How to Solve the Biggest Frustration Marketers Have With Social

Both Sides of the Table

It is what is commonly referred to as “vanity metrics” as in, “Look at how many more followers I got us! But if you want to be able to repeat your success on your next campaign you need to know more about how you drove those clicks: Which social platform were they published on? Or Likes – LIKES!

Marketing 307
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This Week in VC with Mo Koyfman of Spark Capital

Both Sides of the Table

Company grew by more than “400% each year” for past few years [assume growth metric = revenues]. Metrics: 2.5mm members, 1,000 brands, 2,500 sale events to-date. Competition: Gilt Groupe , Ideeli , RueLaLa (sub of GSI Commerce) , OneKingsLane , department stores like Saks and Neiman Marcus. Founded in 2008 by Mehdi Maghsoodnia.

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Daasity Gets $2.3M For Business Data Analytics

socalTECH

According to the company, it has developed a platform that addresses the critical steps of data extraction, transformation, and analysis to give end users access to business data and metrics. READ MORE>>.

Metrics 113
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Why Amazon Is the Undisputed E-Commerce Growth Leader

Startup Professionals Musings

From meager beginnings selling books online back in 1994, Amazon is currently the largest e-commerce retailer and cloud computing platform in the world, and now dominates even the giant Walmart. A platform is a business model and capability that can be accessed and customized by external users. Accept no excuses.

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TikTok Hopes Startups Can Breathe Life Into Its Shopping Struggles

Tech.Co

Live Shopping is an integral part of the “social commerce” phenomenon – a general term for ecommerce experiences within which customers don’t even have to leave social media platforms to buy items – but other tech companies like Meta, as well as TikTok, have struggled with it in the US and Europe so far.

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Interview with Clark Benson, Ranker

socalTECH

It's a very flexible, open platform, and is pretty open ended. We're not yet marketing or selling direct to advertisers, because we're really focused on growing and honing our platform. Our traffic metrics have been growing, and we're now up to over 2 million monthly uniques, and 7 million monthly page views.

Startup 195