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What you really want to know is which campaigns drove “bottom of funnel activities” such as: Purchases, newsletter signups, subscribers, comments and so forth in the same way you’d be tracking this on Google Analytics for your SEO / SEM campaigns, direct referrals, etc.
Many of the businesses and entrepreneurs I know still don’t realize that they need to use and understand the Internet, even if their interest is not e-commerce. Search engine marketing (SEM). Techniques include search engine optimization (SEO) and paid result placement. Here is a quick test of your real Internet savvy.
Many of the investors and entrepreneurs I know still don’t realize that they need to use and understand the Internet, even if their business is not e-commerce. Search engine marketing (SEM). Techniques include search engine optimization (SEO) and paid result placement. Here is a quick test of your real Internet savvy.
We had the chance to talk with co-founder John Tomich about the funding and the firm, which operates e-commerce sites for fashion brands and others. The company was incorporated in January of 2004, and we provide outsource e-commerce services to organizations, such as brands and retailers. John Tomich: We've been around for five years.
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