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Have you found your “teacher customer?”

Berkonomics

Your customers know what they want more than you do. This week’s insight came from personal experience and from a good friend who advanced the notion of the “teacher-customer” years ago. The customer would be the first to receive the new functionality in a new release. Providing feedback to your teacher customer.

Customer 156
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Are you killing innovation in your company?

Berkonomics

Here’s one for executives of any company with next generation products in mind. In many companies, there are quiet geniuses, wanting to work on projects outside of the daily focus of the department or company. Technology companies are prime targets for this problem. . First, let’s recognize the problem.

Company 156
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8 Keys To Turning Your Company Into One That Matters

Startup Professionals Musings

More than ever before, people want to buy from, work for, and invest in companies that matter. It is no longer enough to just have a great product or service. It is no longer enough to just have a great product or service. Seek out only the best potential partners and customer leaders.

Company 116
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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. that’s where the customers are. For these companies, it looks like a rosy picture. But if you ask anyone in the ecosystem of customer acquisition?—?founders,

Product 424
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8 Brand Strategy Rules From Elite Consumer Companies

Startup Professionals Musings

In fact, only 100 of the 10,000 multimillion-dollar consumer companies around the world can claim to be an “apostle brand” – one that inspires enduring trust, loyalty, and endorsement. The challenge of every startup is finding that balance between solving a real problem today, and giving customers the courage to make a leap forward.

Company 152
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How Modern Companies Have Redefined Customer Support

Startup Professionals Musings

Too many business owners still think of “ customer support ” as an after-sale process to rectify customer problems with completed transactions. With the advent of instant communication and social media, customer service starts at the first hint of interest by you, and never ends for repeat customers.

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j2 Global Buys Four More Companies

socalTECH

j2 Global said the acquisition will help it grow its global customer base, provide it with access to new markets, and will expand its product lineup. j2 Global said these latest acquisition are not expected to be material to the company. j2 Global said these latest acquisition are not expected to be material to the company.

Company 173