Berkonomics

OCTOBER 31, 2024

In the creation of a young company, there are five principal risks to be addressed by the entrepreneur. One way to mitigate this is by using early money to create a prototype, to perform market research, to complete the first generation of the product, or to deliver the service to a satisfied customer. Second: Market risk.

Outsource Development 294

Outsource Development Ideas Resource Patents 294

Berkonomics

OCTOBER 10, 2024

First, few startups can use that much money today with all the virtual services available and increasingly inexpensive methods of development, prototyping and marketing. Third (if you’re keeping score), it is not wise to dilute the founder’s ownership greatly in the first round of financing.

Startup 317

Startup Summary Resource Entrepreneur 317

socalTECH

JANUARY 6, 2021

A Texas on-demand rideshare and delivery service is hoping to gain traction in Los Angeles, with an eye on the luxury market, saying on Tuesday that it has launched a new expansion into LA. The Texas company previously had been offering up its services in Houston and Dallas.

Demand 113

Demand Training Los Angeles Services 113

TechCrunch LA

MARCH 17, 2021

The Los Angeles-based company has a new residential solar plus energy storage program for homeowners in Queens that’s going to be rolled out in partnership with ConEd. It’s what’s called a “non-wires solution” to the demand problem, Swell’s spokesperson said.

Southern California 237

Southern California Companies Company Glendale 237

socalTECH

DECEMBER 17, 2013

Santa Monica-based Demand Media has lost its Chief Revenue Officer, Jeff Dossett, to startup Porch.com , only eight months after Dossett was named to the position after the loss of former Chief Revenue and Marketing Officer Bradford. porch jeff dossett chief revenue officer demand media executive everest' and Microsoft.

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Demand Media Southern California Santa Monica 225

Berkonomics

OCTOBER 8, 2020

It is most often missed assumptions about the market, the competition, the speed of adoption, or other critical metrics you’ve researched, or selected, or even just guessed at to create your plan. Where did you get the data to drive your assumptions of market size or market share? What is your market size? TAM, SAM, SOM?

Company 156

Company Companies Metrics Resource 156

socalTECH

AUGUST 4, 2014

Santa Monica-based Demand Media has completed its spinoff of Rightside Group , its domain name registration business, as a tax-free distribution this morning. Demand Media has been in the midst of spinning off Rightside Group for over a year. rightside group enom demand media name spinout spinoff registrar domainer' READ MORE>>.

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Demand Media Santa Monica Marketing 147

Startup Professionals Musings

JULY 9, 2018

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

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Metrics Demand Marketing Paramount 57

socalTECH

JANUARY 20, 2011

Santa Monica-based Demand Media , the online publishing firm headed by Richard Rosenblatt, is expected to hit the public markets late next week, according to a report today from AllThingsD. Citing "numerous" sources, the report says that Demand will launch its public offering late in the week, as the firm completes its road show.

Demand 150

Demand Media eHow Marketing 150

SoCal Tech Calendar

AUGUST 20, 2018

Wednesday, August 22, 2018 -- Market Research: The Fuel For Marketing Strategies. American Marketing Association (AMA). We dive into the crucial process of gathering and analyzing information about markets, industries, and products in their competitive spaces. See [link] (more)

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Research Marketing AMA Competition 100

socalTECH

JANUARY 13, 2021

INAP, a data center and hybrid computing provider based in Reston, Virginia, says it is expanding its data center in Los Angeles, due to supply constraints in the Los Angeles market. The company said it recently completed 12,000 square feet and 2.5 INAP says demand for colocation space has been spurred by the COVID-19 pandemic.

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Redondo Beach Los Angeles Angel Company 113

socalTECH

NOVEMBER 9, 2016

Santa Monica-based Demand Media --in what looks to be a tumultuous day to for the stock market--said this morning that it will begin trading its common stock today on the New York Stock Exchange under the new ticker symbol, LFGR. The company is changing its name to Leaf Group Ltd. READ MORE>>.

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Demand Media Santa Monica Entertainment 138

socalTECH

JANUARY 27, 2011

The IPO this week of Santa Monica-based Demand Media has drawn widespread attention, with a number of articles yesterday talking about how the firm's market cap exceeded the New York Times Company after the IPO. In intraday trading Thursday, Green Dot (GDOT) had a market cap of approximately $2.68

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Demand Media ReachLocal Marketing 183

socalTECH

OCTOBER 28, 2013

Demand Media said today that the company''s domain name subsidiary has entered the generic Top-Level Domain (gTLD) market, and has been awarded the contracts necessary to participate as a registrar in the new market. demand media registrar domainer domain name gtld level' READ MORE>>.

Demand 147

Demand Media Marketing Services 147

socalTECH

FEBRUARY 20, 2019

Culver City-based Clutter , which offers up "on-demand" self storage of your extra stuff, has raised $200M in a Series D funding, the company announced on Wednesday morning. The company's co-founder and CEO is Ari Mir. Clutter says it will use the new funding to accelerate expansion, grow its workforce, and other efforts.

Demand 113

Demand Culver City Orange County San Diego 113

socalTECH

APRIL 16, 2019

Santa Barbara-based software developer HG Insights is powering a new market research offering from research and advisory giant Forrester, to power Forrester's new Business Technographics Service.

Research 133

Research Marketing Santa Barbara Sales 133

TechCrunch LA

NOVEMBER 7, 2019

Wrench , the Seattle-based on demand vehicle maintenance and repair service for consumers and fleets, has raised $20 million in its latest round of financing. The company’s round was led by Vulcan Capital with additional participation from Madrona Venture Group, Tenaya Capital and Marubeni Corp.

Demand 100

Demand Services Los Angeles Mobile 100

socalTECH

JUNE 27, 2013

Santa Monica-based Demand Media has made an interesting move this morning, launching a brand new, subscription fitness and nutrition program. Demand Media said it new Stronger program is part of a "key initiative" to expand its paid content porfolio. Stronger is an offshoot of Demand Media''s LIVESTRONG.COM site. READ MORE>>.

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Demand Media Training Santa Monica 187

socalTECH

JULY 12, 2012

Los Angeles-based Demand Media has a new market on its sights: electronic books. The firm said today that it has launched two, new electronic book series, part of what the firm said is the "next chapter" of its Demand Studios efforts. The company did not say how many eBook titles it is looking to publish. READ MORE>>.

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eBook Demand Media Los Angeles 182

socalTECH

FEBRUARY 19, 2013

In a surprise move, Santa Monica-based Demand Media said Tuesday afternoon that it plans to explore separating its domain name and content businesses into two, independent, publicly traded companies. READ MORE>>.

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Demand Content Media Santa Monica 185

Berkonomics

JULY 31, 2014

Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. These are still the driving focus behind most marketing courses, and deserve to be so. We can go on forever.

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Marketing Demand Pricing Customer 201

socalTECH

OCTOBER 21, 2014

Los Angeles-based market research technology provider uSamp announced this morning that it has promoted Andy Jolls to the post of Chief Marketing Officer for the company. The company said that Jolls will oversee marketing of its various brands, and also oversee corporate marketing, demand generation and communications.

Marketing 147

Marketing Research Demand Los Angeles 147

socalTECH

FEBRUARY 14, 2018

Los Angeles-based software developer Cornerstone OnDemand has a new marketing chief, saying on Wednesday that it has named Adrianna Burrows as the company's new Chief Marketing Officer. Burrows was previously at Stack Overflow, and previously also served as General Manager of Windows marketing at Microsoft.

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Cornerstone OnDemand Marketing Demand Software Development 113

TechCrunch LA

JANUARY 7, 2020

The latest of these is Luxury Presence , which pitches digital marketing services to real estate agents and has raked in $5.4 Our 2020 goal is to build a full digital marketing solution for real estate agents looking to build successful, lead-generating digital brands,” said Malte Kramer, the company’s chief executive, in a statement.

Los Angeles 168

Los Angeles Services Angel Marketing 168

Startup Professionals Musings

APRIL 29, 2022

Unfortunately, without your proactive efforts to counter predictable market challenges , early growth can quickly stall. No matter how excited your initial customers appear to be, every market has a saturation point on new and repeat sales. This calls for creative marketing as well as new cost reductions.

Marketing 110

Marketing Pricing Startup Customer 110

socalTECH

SEPTEMBER 26, 2018

Subscription, on-demand video production company Shootsta , which offers up an online, subscription-based video production service aimed at large brands, has set up shop in Carlsbad, the company said today. The Sydney, Australia-based company said it launched its U.S. The company said it serves U.S. READ MORE>>.

Demand 113

Demand Product Content Mobile 113

socalTECH

JUNE 7, 2018

On-demand, scooter rental service Lime --which is locked in a battle for a number of cities with Santa Monica-based competitor Bird --has launched its own service in Bird's home market, saying on Thursday that it has entered the LA market. minute to ride. minute to ride. Lime says its scooters will be powered by Segway.

Demand 100

Demand Santa Monica Los Angeles Services 100

socalTECH

MARCH 3, 2017

Yet another, on-demand car wash service, WashOS , has appeared on the market targeting Southern California. The company--like many other on-demand app developers--uses a network of independent auto detailers which it runs through a three day orientation and training session, and also a background check.

Southern California 100

Southern California Demand SoCal Training 100

socalTECH

APRIL 17, 2019

Los Angeles-based AdGreetz , which develops personzlied advertising technology, announced a new product this morning, and automated and integrated marketing platform it calls AdChef.

Platform 133

Platform Marketing Journal Google 133

socalTECH

MAY 24, 2013

Santa Monica-based Demand Media saw a big switchup in its executive staff Thursday, as the company said that Joanne Bradford, the firm''s Chief Revenue & Marketing Officer, has stepped down to pursue another opportunity. bradford executive revenue dossett jeff media demand' Dossett also has experience at Yahoo!

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Demand Media Santa Monica Yahoo 133

TechCrunch LA

JUNE 28, 2018

Keeping the focus squarely on tools for artists and designers the company talked up its tools like Zync Render, which Google acquired back in 2014 , and Anvato, a video streaming and monetization platform it acquired in 2016. in Los Angeles. “That worldwide reach is very important,” Grignon said.

Hollywood 254

Hollywood Cloud Computing Netflix Google 254

TechCrunch LA

MAY 3, 2022

The company Winters was working for sponsored her MBA to Harvard Business School, and it was there that she came up with the idea for Upgrade. “I Obviously, there’s a huge demand for it, and it shouldn’t be this difficult to access high-quality convenient hair solutions.”. The company, which raised $1.7

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Tool Customer Custom Marketing 179

socalTECH

FEBRUARY 9, 2015

Sidecar , one of a number of on-demand, ride services competing for the LA market, is shifting its services towards on-demand delivery, the company said today.

Demand 100

Demand Google Los Angeles Services 100

TechCrunch LA

SEPTEMBER 30, 2019

Two years after the Los Angeles-based fintech startup Dave launched with a suite of money management tools to save consumers from overdraft fees , the company is now worth $1 billion thanks to a nascent banking practice that had investors lining up. “We think the company is quite a bit more valuable than [$1 billion]. .

Companies 262

Companies Company Startup Tips 262

socalTECH

DECEMBER 15, 2015

Los Angeles-based sales lead management software developer a href="[link] has named Matt Reid as the company's new Vice President of Marketing, the firm said Monday. Velocify said Reid will head up corporate marketing, product marketing, market research, demand generation, and sales development.

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Marketing OpenX Demand Sales 100

socalTECH

AUGUST 8, 2010

Santa Monica-based Demand Media , the online media firm run by Richard Rosenblatt, has finally filed for its long awaited IPO. Morgan Stanley, UBS Investment Bank, Allen & Company LLC, Jefferies & Company, Stifel Nicolaus Weisel, RBC Capital Markets, Pacific Crest Securities, Raine Securities, and JMP Securities.

Demand 184

Demand Media .Net Santa Monica 184

socalTECH

SEPTEMBER 12, 2018

Irvine-based CalAmp , which develops telematics hardware and software used to track the location of assets and vehicles in real time, has jumped into the electric scooter sharing market, saying today that it is applying its technology to support the launch of scooter sharing services with partner Premier Wireless Solutions (PWS).

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Marketing Demand Mobile Services 100