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7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

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Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

by Joseph Jaffe and Maarten Albarda, both experienced marketers working with new companies, as well as larger firms. They advocate investing in their new framework, where the Z.E.R.O. This is media exposure from a neutral third-party, such as an unpaid news story on your product or service to highlight innovations or social value.

Marketing 127
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How New Ventures Can Avoid Conventional Media Costs

Startup Professionals Musings

by Joseph Jaffe and Maarten Albarda, both experienced marketers working with new companies, as well as larger firms. They advocate investing in their new framework, where the Z.E.R.O. This is media exposure from a neutral third-party, such as an unpaid news story on your product or service to highlight innovations or social value.

Media 95
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5 (More) Battle-Tested Business Tips From Amazon Founder Jeff Bezos

InfoChachkie

But we do it anyway, because we believe that the short-term metrics probably aren''t indicative of the long term.”. The toughest aspect of such opportunities is weaning your company off these “bad profits” and focusing on opportunities that may not have an immediate payoff, but will drive long-term enterprise value.

Tips 223
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7 Steps To A Winning Social Media Marketing Campaign

Startup Professionals Musings

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

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Interview with David Loo, CEO and Founder of Perspectium

socalTECH

For today's interview, we sat down and spoke with David Loo , the founder and CEO of Perspectium (www.perspectium.com), a startup which is developing service management applications designed to help connect different, enterprise service management software products together. Perspectium recently raised a funding round from TVC Capital.

SaaS 113
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Startup Marketing Should Skip Traditional Advertising

Startup Professionals Musings

by Joseph Jaffe and Maarten Albarda, both experienced marketers working with new companies, as well as larger firms. They advocate investing in their new framework, where the Z.E.R.O. This is media exposure from a neutral third-party, such as an unpaid news story on your product or service to highlight innovations or social value.