socalTECH

FEBRUARY 7, 2019

San Diego-based Power Digital Marketing , a digital marketing agency has raised a round of funding, from private equity investor Periscope Equity. Power Digital Marketing is led by CEO Grayson Lafrenz and co-founder Robert Rodrigues. Financial details of the investment were not announced. READ MORE>>.

Marketing 113

Marketing SEO Funding Social Media 113

socalTECH

JULY 31, 2018

Los Angeles-based managed hosting provider DreamHost said on Tuesday that it has named Ty Lampella as the company's new VP of Marketing. DreamHost offers up both web and WordPress websites and managed services.

Marketing 100

Marketing SEO Web Los Angeles 100

socalTECH

JANUARY 28, 2011

San Diego-based Covario , the search engine optimization and search engine marketing software firm headed by Russ Mann, revealed this week that it has secured its first patent from the U.S. The firm said the patent covers technology used in its SEO Audit Score System. Patent and Trademark Office. The patent number is 7,877,392.

SEO 189

SEO Patents Search Engine Optimization San Diego 189

socalTECH

JANUARY 8, 2020

Los Angeles-based Luxury Presence , a new startup which provides websites and digital marketing services to real estate agents, has raised $5.4M in a funding round, according to the company. The company is led by CEO Malte Kramer. READ MORE>>.

Services 100

Services Marketing SEO Writing 100

SoCal Tech Calendar

FEBRUARY 17, 2009

Monday, February 23, 2009 -- SEO and Social Marketing. His history includes roles such as Director of Consumer Innovations and Interactive Marketing at REALTOR.com, Move.com and Top Producer brands. He currently consults companies on how to increase reach and engagement with consumers. What is grey hat?

SEO 100

SEO Marketing Social Media Blogging 100

socalTECH

MARCH 22, 2017

San Diego-based Lightpost Digital , a digital agency which provides online marketing services to local businesses, has raised a round of funding, the company disclosed this week. The company is a spinout of Deal Current, and was founded in 2015. The funding came from Canal Partners and DWP Investments.

Services 113

Services Marketing SEO Funding 113

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place. But it wasn’t to be.

Marketing 379

Marketing Startup SEM SEO 379

socalTECH

JULY 26, 2016

El Segundo-based digital marketing company Wpromote said on Tuesday that it has acquired online marketing agency Standing Dog , which provides search engine marketing, SEO, social media and paid media services. The company said the buy will boost the total number of employees at Wpromote to 250.

El Segundo 100

El Segundo Marketing SEO Social Media 100

Both Sides of the Table

MARCH 14, 2013

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? More strategic.

Marketing 389

Marketing Press Blogging Startup 389

AllTopStartups

MAY 5, 2020

With the COVID-19 pandemic putting the world at a standstill, several big and small companies (including SEO agencies in Los Angeles) have asked their employees to work remotely so they… The post 7 Essential Tools For Work From Home Marketers appeared first on AllTopStartups.

Tool 66

Tool SEO Marketing Los Angeles 66

TechCrunch LA

AUGUST 24, 2020

Amanda Milligan is the marketing director at Fractl , a prominent growth marketing agency that’s helped Fortune 500 companies and boutique businesses alike earn quality media coverage, backlinks, awareness and authority. Amanda Milligan. Contributor. Share on Twitter. More posts by this contributor.

Content 218

Content SEO Tips Ideas 218

Both Sides of the Table

JULY 16, 2013

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Clicks are also a simple measure that you can get from basic link tracking packages.

Marketing 307

Marketing Technical Review Startup Tool 307

InfoChachkie

JULY 23, 2012

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. companies should… focus on building amazing products. “…companies should… focus on building amazing products. If you have $hitty products, the marketing is impossible.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Both Sides of the Table

JUNE 27, 2011

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). The truth is – there isn’t a “right&# answer so for your company.

Marketing 380

Marketing Startup Press Technical Advisors 380

SoCal Tech Calendar

SEPTEMBER 21, 2012

Thursday, September 27, 2012 -- Get Qualified Traffic and Increase Conversions for your Business/Startup/Company Los Angeles Online Marketing for Entrepreneurs. After spending hard earned money and countless time on SEO and Social Media, you see traffic, but you don't seem to see any conversions(sales/leads/signups).

Los Angeles 100

Los Angeles Entrepreneur Marketing Angel 100

socalTECH

MARCH 1, 2010

Altadena-based Perfect Market , which is backed by Idealab, said this morning that it has hired on Robertson Barrett as Chief Strategy Officer at the company. Tags: perfect market idealab software publishing content executive newspaper journalism. READ MORE>>.

Altadena 154

Altadena Marketing Idealab Journal 154

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

Social Media 96

Social Media Media Marketing Metrics 96

socalTECH

SEPTEMBER 18, 2014

San Diego-based Covario , the search and content marketing agency, is being acquired by Dentsu Aegis Network , the companies said late Wednesday. According to the two, Covario has over 140 professionals offering up paid and organic search, social media, and content marketing services to brands and direct marketing clients.

Networking 124

Networking SEO Organic Search Social Media 124

socalTECH

JUNE 13, 2013

The Search Agency , the Los Angeles-based search marketing agency and online marketing firm, said today that it has launched its own, annual awards program called the Stars of Search Award. The company said the awards will be given as part of the Direct Marketing Association''s annual conference. READ MORE>>.

Search Engine Optimization 170

Search Engine Optimization Paid Search SEO Social Media 170

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. These give good customer connection and SEO. The tools and measurements are the same for both.

Social Media 108

Social Media Media Marketing Resource 108

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. These give good customer connection and SEO. Focus first on the social media trinity.

Social Media 103

Social Media Media Marketing Startup 103

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. These give good customer connection and SEO. The tools and measurements are the same for both.

Media 59

Media Marketing Social Media Resource 59

socalTECH

APRIL 18, 2012

Search optimization and marketing firm The Search Agency , which is based in Los Angeles, said todsay that it has expanded its operations and has opened up a new San Francisco client service office. The Search Agency is a provider of search marketing services to clients, providing paid search, SEO, and other services to help its clients.

Paid Search 198

Paid Search SEO Yahoo Equity 198

socalTECH

AUGUST 11, 2009

San Diego-based Covario , a provider of search engine marketing and SEO automation software, said Tuesday that the firm has launched a new services arm, focused on agency services. The firm said that it has created its own, SEO delivery team to compliment the firm's technology offerings. READ MORE>>.

Services 167

Services SEO San Diego Advertising 167

Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 135

Social Media Framework Media Metrics 135

SoCal CTO

NOVEMBER 17, 2009

I’m more familiar with content marketing in B2B Marketing. However, as I read more about your focus, you are using these things in a slightly different way, i.e., not sure if SEO is as important. I recently posted about SEO for Startups. Is/was SEO important for MakeItWork? Again, an interesting topic to discuss.

Acquisition 170

Acquisition Customer Custom Ideas 170

socalTECH

JANUARY 8, 2009

Carlsbad-based Search Engine Optimization Inc, a provider of search engine marketing services, announced this morning that it has hired on Edward Andrews as the firm's Chief Development Officer. Search Engine Optimization provides marketing services and optimization for helping companies get better placement on search engines.

Search Engine Optimization 100

Search Engine Optimization SEO Sales Services 100

Both Sides of the Table

JANUARY 11, 2014

I actually really enjoyed many of the points Muhammad made about marketing in general and I found myself nodding through the entirety of the article except for it’s core premise. It’s about looking out for and catching the next major marketing wave before others have grokked it. I laughed as I did at much of his rant.

Technical Review 384

Technical Review SEM SEO Marketing 384

Startup Professionals Musings

OCTOBER 23, 2012

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. These give good customer connection and SEO. Focus first on the social media trinity.

Media 92

Media Social Media Marketing Resource 92

socalTECH

JANUARY 27, 2010

According to the company, which provides search engine optimization (SEO), search engine marketing (SEM), and other related online marketing services, it had revenue growth of 37% in 2009, and hired more than 40 additional employees. Tags: searchagency thesearchagency growth marketing online. READ MORE>>.

Search Engine Optimization 185

Search Engine Optimization SEM Southern California SEO 185

socalTECH

AUGUST 8, 2016

Last week El Segundo-based Wpromote acquired fellow marketing agency Standing Dog, in a deal which brings the company to 260 employees, and continues to grow the company. If it's a digital channel, and there are customers to connect with, we are looking to help those companies grow. That's where we're the most impactful.

Acquisition 100

Acquisition Paid Search El Segundo SEO 100

Tech Zulu Event

NOVEMBER 18, 2011

That is, of course, as long as what you are selling is the absolute best in your market.) Let me explain why this company had such an impact on my life. Ask yourself, ‘what does my company solve’? Sign up for HARO so that these journalists can connect with you and in turn your company can gain more exposure.

Customer 85

Customer Custom Marketing SEO 85

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Campaign setup and ad copy writing.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Startup Professionals Musings

DECEMBER 3, 2021

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking. These are all minimal-cost survival marketing efforts.

Web 117

Web Search Engine Optimization eBook Advertising 117

SoCal CTO

AUGUST 4, 2011

How will you be taking this to market? SEO for Startups )? What set of functionality would make your company launch-ready? Often this ties to marketing support. Marketing Support - what will the system need to do in order to help track with marketing and tracking marketing effectiveness? Wireframes?

Develop 396

Develop Development Startup SEO 396

Both Sides of the Table

APRIL 8, 2010

My answer: “no.&# I believe that the team is high potential but the valuation seems stratospheric to me for the stage of the company. Q&A delivers amazing SEO juice that I’ve seen at several recent companies so I get that. And SEO juice of sites with no value makes searching for real product feedback suck.

Venture Capital 232

Venture Capital Capital SEO Yahoo 232

SoCal CTO

AUGUST 4, 2011

How will you be taking this to market? SEO for Startups )? What set of functionality would make your company launch-ready? Often this ties to marketing support. Marketing Support - what will the system need to do in order to help track with marketing and tracking marketing effectiveness? Wireframes?

Develop 384

Develop Development Startup SEO 384