Startup Professionals Musings

MARCH 2, 2019

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? United Airlines spend a long time recovering from that debacle. With over 77% of the U.S.

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OCTOBER 26, 2016

Irvine-based Zadara Storage , which provides enterprise storage-as-a-service to customers via a hardware product combined with cloud-based storage, has scored media company The Impress Group. Zadara said it will support a VMware environment for The Impress Group, replacing aging storage arrays with its Zadara VPSA Storage Array.

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APRIL 17, 2019

Los Angeles-based AdGreetz , which develops personzlied advertising technology, announced a new product this morning, and automated and integrated marketing platform it calls AdChef.

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TechCrunch LA

JANUARY 27, 2022

Now, a gaming startup that’s building a new kind of platform that it thinks will be a — wait for it — game changer in the category is announcing some funding as to ride that wave of attention. Gaming has been one of the most popular entertainment categories in the last two years of pandemic living.

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Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

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OCTOBER 22, 2021

Los Angeles-based media measurement and optimization software developer VideoAmp has raised $275M in funding, giving it a $1.4 billion valuation, the company said onn Thursday. The funding included The Spruce House Partnership, D1 Capital Partners, Tiger Global, EPIQ Capital Group and Ankona Capital Partners.

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APRIL 15, 2021

Los Angeles-based TrillerNet, the parent company of social video app developer Triller, has acquired two companies, including a live event and pay-per-view (PPV) company, and a conversational artificial intelligence (AI) company. Financial terms of the two deal were not announced.

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OCTOBER 6, 2017

TiTAN Platform , a Chinese developer of "smart home" devices, says it has officially launched its U.S. TiTAN says its product provide a "highly-encrypted" content platform which lets content owners upload and provide their content to consumers through a secure marketplace, all tied into a "smart home" device in the living room.

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JANUARY 10, 2019

Culver City-based Jukin Media , which identifies and licenses trending and viral user-generated content to traditional media, has named Craig Parks as its GM of Brands, the company said this week. Parks was previously VP of Programming for Comcast's video platform, Watchable. READ MORE>>.

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NOVEMBER 19, 2009

Los Angeles-based Spot Runner , a developer of services which help advertisers buy TV advertising, announced today that it has launched its Malibu Media Platform, which the firm says will help improve the process of buying and selling television advertising. Tags: spotrunner media platform advertising television.

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FEBRUARY 13, 2020

Aliso Viejo-based Smith Micro Software says it has acquired the operator business of Circle Media Labs , a developer of parental control software. The company says it the operator business is expected to report 2019 revenues of $4M. Smith Micro said the asset deal was worth approximately $13.5M READ MORE>>.

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JUNE 7, 2017

Los Angeles-based Stem , which is developing a platform to simplify payments for musicians and other content creators, announced Wednesday morning that it has raised $8M in a Series A funding. The company says it has now raised $12.5M Stem was co-founded by Milana Rabkin, Tim Luckow and Jovin Cronin-Wilesmith.

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JULY 15, 2020

Manhattan Beach-based Pod Network , which says it is developing a mobile, social media network which connects users based on their physical location, plus professional and personal interests, has raised $5M in a seed funding. The company said the round was led by PACA Ventures and Anthony Misitano, founder of Post Acute Medical.

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APRIL 7, 2020

Playa Vista-based eResonate Media , a startup which is working on a live music streaming platform, said this morning that it has raised $1M in a funding round. The convertible note offering will go towards the company's planned launch later this year. The company's founder is Gary Kucher. READ MORE>>.

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SEPTEMBER 28, 2018

According to H Code, the new product offers up a "fully integrated" digital marekting and media solution to connect brands and agencies with U.S. Hispanic consumers.

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TechCrunch LA

FEBRUARY 19, 2020

Yellow , the accelerator program launched by Snap in 2018, has selected ten companies to join its latest cohort. The list of new companies include: Brightly — an Oakland, Calif.-based based media company angling to be the conscious consumer’s answer to Refinery29. Hardworkers — a Cambridge, Mass.

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SEPTEMBER 18, 2017

Beverly Hills-based OWNZONES Media Network , a technology and entertainment company which provides products for the motion picture, television and digital content creation industries, says it has named Rob Hopps as Chief Security Officer (CSO), and Senior Vice President, Platform Operations.

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NOVEMBER 29, 2017

CEO Evan Spiegel blames social media --implying, indirectly, Facebook--for the phenomenon of "fake news", saying that personalized newsfeeds have revolutionized the way people share and consume content but at a "huge cost to facts, our minds and the entire media industry." In an editorial, posted this morning, Snap, Inc.

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TechCrunch LA

MARCH 11, 2020

These days, most of the games developed need to be social, multi-platform and extensible, but there are only a few developers with the expertise to bring those toolsets to the profusion of new games that crop up every year. In a way it’s a complement to the front-end game engines from companies like Epic, the creator of Fortnite.

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JUNE 12, 2018

Los Angeles-based PR0HBTD , a startup which says it is developing a "cannabis lifestyle media and brand platform", announced this week that it has raised a Series A investment round worth $8M, bringing its total raised to $12M.

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Startup Professionals Musings

FEBRUARY 26, 2022

Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. Most entrepreneurs I know admit to a poor first media interaction, and many are still waiting for the instant replay. On the social media side, the stakes are just as great.

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JANUARY 22, 2014

Los Angeles-based web hosting provider Media Temple -- which was recently acquired by GoDaddy -- said it is moving its flagship hosting platform over to solid state disk drives. Media Temple has been in the process of moving to SSDs since last year. Media Temple has been in the process of moving to SSDs since last year.

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TechCrunch LA

JUNE 28, 2018

This week, both Microsoft and Google made moves to woo Hollywood to their cloud computing platforms in the latest act of the unfolding drama over who will win the multi-billion dollar business of the entertainment industry as it moves to the cloud. “I n media and entertainment there are lots of isolated studios around the world.

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Both Sides of the Table

AUGUST 11, 2021

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no no surprise?—?that’s

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DECEMBER 4, 2014

Los Angeles-based Vantage Media said Thursday that it is selling its Education Services Business--which sells leads to education advertisers--to Campus Explorer , as it looks to sharpen its focus on the technology behind its real time bidding (RTB) advertising platform. Vantage Media said the business was officially sold last week.

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MARCH 3, 2015

Los Angeles-based advertising technology developer Vantage Media said this morning that it has rebranded the company, and has changed its name to Katch , as a new focus on its software platform. Quigley has previously talked about that change , which the company recently said has driven it past $100M in annnual revenues.

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MAY 4, 2017

Santa Monica-based MomentFeed , which develops software used by multi-location brands to manage consumer experience interacting with their locations, has enhanced its Paid Media Manager software. The company said the enhancements include the ability to executive targeted, local Snap Ads and Geofilters on Snapchat.

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Both Sides of the Table

MAY 28, 2016

I’ve been online for nearly 30 years (yes, there was CompuServe and Prodigy before the www), blogging for 10 and using social media tools since the earliest days. The bad was that it seems like when I shared media on Facebook I wouldn’t get any heat initially so Twitter was my go to place to share my blog. Will that continue?

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JULY 10, 2018

West Hollywood-based LiveXLive Media , the parent company of Slacker Radio , said today that Heard Well , a record label which is "powered by social tastemakers", will launch a new station on its platform. Heard Well was founded by Jeremy Wineberg, Andrew Graham, and Connor Franta.

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NOVEMBER 13, 2012

Los Angeles-based Fan Appz , which is headed by Jon Siegal, said today that it has launched a new social media marketing product. The firm said its Personalized Marketing Platform is aimed at brand, to help them turn their fans into customers. and also served at IBM and other companies. READ MORE>>.

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TechCrunch LA

MAY 12, 2020

The group occupies some familiar spaces for past investments, with a focus on niche social communities, mobile media tools and augmented reality. The 10 startups in Yellow’s third batch include: Brightly : a media platform and community that promotes ethical and sustainable brands. Nuggetverse : a web comics media startup.

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TechCrunch LA

DECEMBER 16, 2019

Mining that same well of a demand for whodunnits, a roughly one-year-old Los Angeles-based startup called Solve has raised $20 million in financing to update the genre for a new generation of media consumers. All of the major internet-age media companies had their own mobile strategies.

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L.A. Business Journal

AUGUST 31, 2018

Sixteen-year Warner Media veteran Kristen O’Hara joining Snap Inc.; Electric scooter company Bird launches new tools for cities to manage e-scooter fleets; web security firm Signal Sciences Corp. inks deal with health care platform Castlight Health Inc.

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SEPTEMBER 29, 2014

Los Angeles-based Gumgum , the online advertising technology developer led by Ophir Tanz, recently rolled out a new, programmatic ad platform for its in-image advertising. According to the company, it has partnered with Xaxis, a programmatic media and technology developer, to launch a programmatic product for buying in-image advertising.

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JUNE 18, 2014

Los Angeles-based viral video entertainment network Jukin Media is continuing to build out its executive team, saying today that it has named Jerry Boonstra as its new Chief Technology Officer, and Theresa Tran as its new Head of Product. jukin media viral video youtube content hollywood videos executive frequency cnet' READ MORE>>.

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SEPTEMBER 15, 2015

San Diego-based Bevo Media , an online ad exchange and ad tracking platform developer, has been acquired by private equity investor Vize Capital. Bevo Media was founded in 2010, and plays in the performance marketing area. READ MORE>>.

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SEPTEMBER 23, 2016

Los Angeles-based streaming media delivery provider Triton Digital has won the business of Bloomberg Media , the consumer facing arm of Bloomberg L.P., as part of a delivery, monetization, and measurement deal. Financial details of the partnership were not announced. The two said Bloomberg reaches to 1.3 million listeners n the U.S.

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