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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better.

Metrics 346
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How to use metrics and a dashboard

Berkonomics

That’s how you would feel if you ran your company without a dashboard containing relevant metrics that drive your company. Email readers, continue here…] Metrics should be created by you and your managers to measure near real time progress for your enterprise.

Metrics 266
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Scaling Sales: Arming & Aiming – Objection Handling

Both Sides of the Table

This is part of a series on sales & marketing. I previously covered how early phase sales teams should be “evangelical&# and consultative in nature. The first post on scaling sales dealt with “aiming&# your sales teams – making sure they were focused on the right opportunities.

Sales 289
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Here’s Why a Booming Tech Market May Fool You into Thinking You’re Successful

Both Sides of the Table

And as I always assert, “Great companies are built in downturns. And it’s when mediocre companies get pulverized.” I remember, for example, when business intelligence swept through companies globally. When markets start to turn shelfware companies are the quickest to die. It’s when the game slows.

Marketing 354
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Increase Your Sales Velocity By Saying No To Pilots

InfoChachkie

Pilot agreements are provisional contracts under which companies can assess the veracity of a potential, long-term relationship. The “go / no go” structure of such contracts effectively allows big companies to defer their ultimate decision of whether or not they want to work with the startup until after the Pilot is completed.

Sales 215
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Use metrics and a dashboard. ACT upon variances.

Berkonomics

That’s how you would feel if you ran your company without a dashboard containing relevant metrics that drive your company. Metrics should be created by you and your managers to measure near real time progress for your enterprise. These measures of progress must be fresh and meaningful. Positioning.

Metrics 159
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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. Gross margin positive != That bit is easy.

Metrics 150