Berkonomics

AUGUST 2, 2018

There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. There are five major classes or niches a company should examine and make its own in calculating positioning in the marketplace.

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Pricing Competition Examples Class 226

TechCrunch LA

APRIL 22, 2019

Beyond Meat , the meat replacement company whose packages of Beyond Burgers line grocery store aisles across America, has priced its initial public offering. The company is looking to raise roughly $200 million in the stock sale for its portfolio of burger, chicken and sausage replacements, selling 8.75

Pricing 236

Pricing Los Angeles Venture Capital Study 236

Both Sides of the Table

AUGUST 22, 2011

Feature, not a company. Whether something is a feature or a company is clearly subjective. And sometimes features (say, Twitter) turn into companies. At minute eight I spoke about group messaging companies as “features, not companies.&# It’s a market commentary, not a company commentary.

Company 295

Company Companies Gogii Google 295

TechEmpower

DECEMBER 11, 2023

Given this diversity, it's important to be selective in the development services company with whom you choose to partner. In the 25 years that TechEmpower has been in business, we’ve seen thousands of companies come and go. This article will primarily focus on locating and evaluating development companies, rather than design firms.

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Software Development Software Review Develop Development 295

Both Sides of the Table

DECEMBER 27, 2011

The most obvious way to explain this is with sales people. If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. Are you looking to potentially sell the company in the next year or two?

Startup 418

Startup Venture Capital Sales Technical Review 418

InfoChachkie

JANUARY 14, 2013

If you have your eyes and ears open, you can discover sales lessons in unexpected places, including the cable TV show, Say Yes To The Dress. There are a number of solid sales techniques on display by the Say Yes team. Throughout the sales process, they continually probe and modify their sales approach, based on the bride's feedback.

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Sales Startup Activity RSS 251

Berkonomics

FEBRUARY 9, 2023

The most striking example was the one hundred million–dollar purchase of one of my companies by a New York private equity investor using only five million of its cash. If there are enough of these, the CEO or founder can announce a valuation as high as double the actual negotiated enterprise value of the company.

Pricing 156

Pricing Sales Examples Tool 156

Startup Professionals Musings

MAY 14, 2021

As an advisor to new business owners, I’m accustomed to seeing primarily the simple traditional product pricing strategies , usually driven by competitor prices, or cost plus a reasonable margin. I often wonder whether you as the entrepreneur have worked as hard on your pricing strategy as you have on your innovative solution.

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Pricing Startup Competition Examples 145

Both Sides of the Table

MARCH 31, 2012

Many MBA programs still cater too much to the needs of large, corporate management jobs or prepare students to enter big consulting companies or investments banks. That student is Erin McCann who formerly worked in sales at Google, so she has some ground to stand on in her assertions. My guess is that we are likely in total agreement.

Startup 319

Startup Sales Course Competition 319

Both Sides of the Table

SEPTEMBER 5, 2012

When convertible debt first started being introduced as a “faster, cheaper way to get startups funded” they didn’t have pricing built into them. A standard entrepreneur retort I heard back then (2008-09) was “I don’t know what my company is worth now. They’ll get priced soon enough by a VC.”

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Startup Pricing Equity Venture Capital 354

TechCrunch LA

MARCH 3, 2019

It’s the fifth new car design to come from Tesla’s shop since the company was founded in 2003. Tesla said that it would begin tooling for the Model Y later this year and that the company would be producing the vehicle at its “gigafactory” in Nevada. Musk later said they would be hiring more service technicians.

Design 272

Design Layoffs Pricing Los Angeles 272

Both Sides of the Table

JUNE 5, 2011

2 preamble issues having read the comments on TC today: 1: I know that the prices of startup companies is much great in Silicon Valley than in smaller towns / less tech focused areas in the US and the US prices higher than many foreign markets. You can be pissed off, but I don’t set prices. That’s stupid.

Startup 336

Startup Pricing Technical Review Marketing 336

socalTECH

NOVEMBER 29, 2017

where the company will take care of the deep cleaning, painting, staging, and landscaping of a home before a sale. According to the company, the new service will be available only for homes priced at $500,000 or higher. and will be available for a 2 percent listing fee. and will be available for a 2 percent listing fee.

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Sales Los Angeles Pricing Services 133

Both Sides of the Table

NOVEMBER 9, 2012

The median VC exit price for deals is $70 million (FLAG Capital via Bryce.VC). There is a mythology amongst some LPs (funds that invest in VCs) and some VCs that “entry price doesn’t matter – only investing in the absolute best entrepreneurs.” So entry price matters a lot. ” That’s b t.

Startup 323

Startup Technology Venture Capital Santa Barbara 323

Berkonomics

JULY 23, 2020

Sometimes the end game or sale of the company is not a happy event. Especially when outside investors, venture capitalists, or angels, have put in substantial money and the sales price is less than the value of their investment. There are some questions a distressed sale brings to mind. How about outside investors?

Company 156

Company Companies Sales Venture Capital 156

Berkonomics

JANUARY 26, 2017

The most striking example was the one hundred–million–dollar purchase of one of my companies by a New York private equity investor using only five million of its cash. If there are enough of these, the CEO or founder can announce a valuation as high as double the actual negotiated enterprise value of the company.

Pricing 120

Pricing Sales Tool Equity 120

socalTECH

JULY 18, 2019

Santa Monica-based Cornerstone OnDemand , which provides cloud-based learning and talent management tools, has linked up with a sales training company, Sandler Training, on a new sales training subscription, the two said today. Pricing on the new subscription was not announced. READ MORE>>.

Cornerstone OnDemand 113

Cornerstone OnDemand Training Sales Santa Monica 113

Startup Professionals Musings

SEPTEMBER 17, 2021

Yet in this age when customers have a thousand alternatives, and are overwhelmed by a multitude of messages, sales efforts can make or break a business. In fact, I believe modern entrepreneurs need to be super sales people, in the most positive sense, to their team as well as customers. No pain usually means no sales.

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Sales Training Startup Custom 139

Berkonomics

AUGUST 10, 2023

From the moment such an investor looks seriously at your company, the investor or VC partner is thinking of the end game, the ultimate sale of the company or even of an eventual initial public offering. There is no middle ground. The newest investor has the power. Draconian terms?

Venture Capital 292

Venture Capital Sales Invest Class 292

Both Sides of the Table

AUGUST 30, 2014

When I meet other VCs I’m constantly asking how they decide which investments to make, when to pass, when to do follow-on rounds, when to sell a company vs. when to go long, etc. On sales I often talk about “ Why Buy Anything, Why Buy Now, Why Buy Me ” as a tool to think about a sales process.

Startup 407

Startup Framework CTO Coach Sales 407

Both Sides of the Table

APRIL 21, 2013

The company name sounded Chinese – Huy Fong Foods. So grateful was David Tran for the people who provided safe passage from Vietnam for him that he named his company after the Taiwanese ship that carried him away. I know it’s what I look for when I want to back companies. He had a guiding principle for the company.

Entrepreneur 415

Entrepreneur Startup Pricing Product 415

Both Sides of the Table

NOVEMBER 19, 2009

I had a picture in the office of my first company with the logo above and the capital letters JFDI. (In I spent nearly a decade building software for large companies and then advising companies on the same. Your head of sales thinks she should fire somebody. This is part of my Startup Advice series. Analysis Paralysis.

Entrepreneur 414

Entrepreneur Technical Review Slides CTO Coach 414

Berkonomics

AUGUST 17, 2023

Preparing for the game… If you have been following our recent insights, you’ll be up to speed knowing that professional investors negotiate tough terms, from provisions of control over asset acquisition, eventual sale of the company, future investments, forced co-sale when others attempt to sell their shares and more.

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Invest Capital Startup Entrepreneur 296

InfoChachkie

NOVEMBER 5, 2012

During the late 1980's, Steve accepted a senior executive role at SuperMac, a Macintosh graphics card company that Steve jokes was, “Fifth in a group of three.". Despite these abundant resources, the team's ineffectiveness was reflected by the company's dismal 11% market share. The first thing I did was raise our prices.".

Marketing 271

Marketing Startup Sales Custom 271

Both Sides of the Table

SEPTEMBER 10, 2021

I’m over-paying for every check I write into the VC ecosystem and valuations are being pushed up to absurd levels and many of these valuations and companies won’t hold in the long term. However, to be a great VC you have to hold two conflicting ideas in your head at the same time. dot-com bonanza. Seed has become an option factory for many.

Venture Capital 471

Venture Capital Writing Invest Pricing 471

Both Sides of the Table

JUNE 4, 2013

Since Arrested Development is back I thought I’d resurrect Gob Bluth’s answer when he was told he needed a “business model” – he quickly figured out that he was missing one so he asked Starla, the Bluth company secretary, if she would be his business model. You need product / market fit. The money quote.

Startup 401

Startup Custom Customer Technical Review 401

Both Sides of the Table

JULY 22, 2010

Back in 1999 when I first raised venture capital I had zero knowledge of what a fair term sheet looked like or how to value my company. Other founders, “as a privately held company we don’t disclose our valuation.&# Me, “dude, I’m not a journalist. The VC assumes you’ll have an option pool.

Venture Capital 405

Venture Capital Pricing Startup Funding 405

Berkonomics

SEPTEMBER 28, 2017

Here is the warning: The execution of partnership equity allocations and of a good incentive program using equity is often mismanaged, damaging the corporate capitalization structure and even affecting the outcome of subsequent investment into the company. How about the price per share? How many options are appropriate for a grant?

Equity 256

Equity Class Pricing Sales 256

Berkonomics

JULY 26, 2018

These are so succinct, so well defined, so precise that everyone in sales and everyone involved in marketing must be able to answer these three questions without pause, and convincingly. It would pay you to work over this set of questions in a special session with sales, marketing and senior management in the room at once.

Sales 226

Sales Custom Customer Pricing 226

InfoChachkie

APRIL 13, 2015

Avoid a simple pricing mistake which could sink your startup. Because I am cheap and I know that car dealers are incentivized by the manufacturer to hit quarterly and annual sales goals. Thus, the value of a sale at the end of a quarter can be significant, if the sale contributes to obtaining a manufacturer''s incentive.

Pricing 100

Pricing Startup Sales SaaS 100

Both Sides of the Table

JUNE 17, 2017

The most obvious way to explain this is with sales people. If you hire 6 senior sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business 6 months. Are you looking to potentially sell the company in the next year or two?

Startup 227

Startup Venture Capital Sales Course 227

Berkonomics

MAY 16, 2019

There must be at least several companies out there right now positioning to compete with you. There are five niches you can chose when defining your positioning strategy: price, quality, service, innovation, and elegance. Pricing strategies differentiate your business. Using price creatively.

Company 120

Company Companies Pricing Competition 120

Both Sides of the Table

DECEMBER 7, 2014

I spend a lot of time with startups and thus hear many companies talk about their approach to sales and their interactions with customers. Given customers & sales are the lifeblood of any organization you’d imagine everybody would respect their customers. Contrast that with a VC conversation I had. You can’t.

Customer 341

Customer Custom Venture Capital Software Review 341

Both Sides of the Table

APRIL 1, 2014

Young startups claim they are going to change the world, large companies that dominate that sector scoff at how low quality these new entrants are, until l ike frogs boiling in water they come to the realization that “this s**t is real.” So what could be wrong with price transparency in the auto sector?

Truecar 338

Truecar Startup Hulu Pricing 338

Berkonomics

JUNE 15, 2017

From the moment such an investor looks seriously at your company, the investor or VC partner is thinking of the end game, the ultimate sale of the company or even of an eventual initial public offering. So be aware that professional investors are in your company for the eventual large profits at the liquidity event.

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Venture Capital Sales Invest Class 243

Berkonomics

DECEMBER 21, 2017

Once a company founder has tapped the funds available from his or her resources and from friends and family, if the company needs more cash for growth, the most obvious next step is to look for money from angel investors and venture capitalists, typically in the $300,000 TO $3,000,000 range.

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Invest Sales Resource Email 243

Both Sides of the Table

JUNE 22, 2011

As any historian of bubbles will tell you – there were periods of bubbles in assets as arcane as tulips , South American trading companies , dot-com bubbles & housing bubbles. The fact that today’s Internet bubble does not represent all companies does not disprove its existence. and profits! That’s fine.

Pricing 309

Pricing Marketing Startup Venture Capital 309