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Have you found your “teacher customer?”

Berkonomics

Your customers know what they want more than you do. This week’s insight came from personal experience and from a good friend who advanced the notion of the “teacher-customer” years ago. The customer would be the first to receive the new functionality in a new release. Providing feedback to your teacher customer.

Customer 156
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Protect your company secrets!

Berkonomics

Variations on the theme… [Email readers, continue here…] You can expect to have the same attitude if a past employee resurfaces after a layoff, resignation or after being fired, with a plan for a competitive business – or as an employee of a competitor. What could you do if your company secrets are compromised?

Company 156
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Your “drop dead” question for a customer survey

Berkonomics

Conversely, if less than ten percent say this, those companies or products would have a hard time getting traction in the marketplace. It reminds us that our customers, especially early adapters, must want to continue to use our products to the extent that they “would be very disappointed” if unable to do so in the future.

Customer 218
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DreamHost Upgrades Email Support

socalTECH

Los Angeles-based web hosting provider DreamHost has upgraded its email experience for its customers, the company said late last week, with a partnership with atmail. The atmail service keeps users' emails on their own, DreamHost accounts, rather than forwarding emails elsewhere. READ MORE>>.

Email 138
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Find your “teacher customer.”

Berkonomics

Your customers know what they want more than you do. This week’s insight came from personal experience and from a good friend who advanced the notion of the “teacher-customer” years ago. The customer would be the first to receive the new functionality in a new release. Find one to teach you.

Customer 243
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TriNet sent remote workers an email that some thought was a phishing attack

TechCrunch LA

It was the one of the best phishing emails we’ve seen… that wasn’t. Phishing emails are designed to impersonate companies or executives to trick users into turning over sensitive information, typically usernames and passwords, so that scammers can log into online services and steal money or data.

Email 119
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53 Questions Developers Should Ask Innovators

TechEmpower

Even when they have talked to multiple developers or development firms, we’re often the first to ask basic questions like “Who are your customers?” Who are the customers? Can you provide specific examples of different types of customers, what they need, and what the system will do for them? will you leverage?

Develop 520