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Technical Advisors: Every Web/Mobile Startup Must Have One

SoCal CTO

I did a presentation recently for a graduate class from The Founder Institute around getting online/mobile products out the door. But what was interesting to me was that I found myself recommending that each of them should have a technical adviser. There are two kinds of advisors that are commonly needed.

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5 Keys to Results in the Current Marketing Revolution

Startup Professionals Musings

Most small businesses I advise still rely on traditional advertising models, assuming they can create enough media “noise” to get customers attention and sway them. For example, the company GoPro makes cameras, yet now rarely ever talks about cameras in its marketing. You now need a personal context in your marketing to get results.

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