Berkonomics

MARCH 4, 2021

Over the years, as I managed my several computer companies as CEO or executive chairman, I made the decision to go to market with a brand-new product that had never before been exposed to my customer’s marketplace. Changing the rules to fit the market. As a product marketing effort, it was a failure.

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Artificial Inteligence Marketing Press Resource 240

socalTECH

OCTOBER 1, 2013

Irvine-based online auto information and leads site Autobytel has expanded into the mobile communications market, with the acquisition of Advanced Mobile, LLC , a provider of mobile apps, mobile websites, text messaging, and other mobile communications services for automotive manufacturers and dealers. Autobytel said it would pay $2.5M

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Mobile Marketing Company Companies 202

Berkonomics

FEBRUARY 18, 2021

First, let’s recall the four “P’s” of marketing. Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. More we are taught in marketing classes. I= increase revenues.

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Marketing Demand Class Pricing 156

Berkonomics

NOVEMBER 9, 2017

How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? Whether it be for publications, social marketing, or even those once-necessary postal mailers, we have tools now that were not available just a few years ago. This is easy.

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Marketing Advertising Resource Social Media 266

Berkonomics

OCTOBER 8, 2020

It is most often missed assumptions about the market, the competition, the speed of adoption, or other critical metrics you’ve researched, or selected, or even just guessed at to create your plan. Where did you get the data to drive your assumptions of market size or market share? What is your market size? TAM, SAM, SOM?

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Company Companies Metrics Resource 156

Berkonomics

OCTOBER 29, 2020

She stated that she had rejected the investment being discussed, because in her mind the entire company was “just a button, on a feature, in an app.” That comment sent me thinking about relevance, about longevity, and about market size for some of these entrepreneurial applicants looking for funding. Can you envision round two?

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Product Company Companies Ideas 226

Startup Professionals Musings

SEPTEMBER 3, 2023

More than ever before, people want to buy from, work for, and invest in companies that matter. Your company and team members have to be seen as going above and beyond to solve the problems of internal and external customers. Connect with the bigger picture of the market and society.

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Company Companies Customer Custom 116

socalTECH

OCTOBER 1, 2021

Santa Barbara-based Well Health, a developer of digital health software, said this week that it has named Robin Hackney as the company's Senior Vice President of Marketing. Hackney was most recently Chief Marketing Officer at FairWarning, which was recently acquired by Imprivata.

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Marketing Santa Barbara IBM IBM 113

Tech.Co

JUNE 22, 2021

Shopify is planning to strike a blow at Amazon by entering the affiliate marketing space. But, it also represents another swipe at Amazon's near-monopoly control of the affiliate marketing space. Why Would Shopify Expand into Affiliate Marketing? Put simply, affiliate marketing is big business. Considering Shopify?

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Marketing Buzzfeed Guide Platform 166

socalTECH

APRIL 15, 2021

Los Angeles-based FloQast, which develops workflow automation software for the accounting industry, says it has named a new Chief Marketing Officer. According to the company, it has named Edward (Ed) Brice to the position, reporting to CEO mike Whitmire. FloQast has been in expansion mode.

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Marketing Los Angeles Report Software 113

socalTECH

AUGUST 17, 2021

El Segundo-based Wpromote is launching a new marketing technology platform, the company said today, which it says will help complement its performance marketing services. Pricing on the tools were not announced.

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El Segundo Platform Marketing Pricing 113

TechCrunch LA

NOVEMBER 8, 2022

The platform is going after marketers with a Canva-style drag-and-drop interface. At the time, the company was based in Shenzhen, the hardware haven also known for its vibrant export-led e-commerce industry — most of Amazon’s sellers are from the metropolis. “We are doing what Jasper and Copy.ai

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Generative AI Marketing Artificial Inteligence Template 182

socalTECH

APRIL 26, 2021

Los Angeles-based The Honest Company has set its anticipated IPO range, saying in a filing on Monday morning that it is now expecting to price its IPO at between $14.00 The company has applied to list on the Nasdaq Global Select Market as HNST. King & Associates, Loop Capital Markets, Penserra Securities LLC, and Ramirez & Co.,

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Company Companies Los Angeles Pricing 113

SoCal Tech Calendar

AUGUST 10, 2021

Thursday, August 12, 2021 -- Entering the Japanese Market by Partnering With The Japan External Trade Organization (JETRO). Please join Biocom Los Angeles and the Japan External Trade Organization (JETRO) for a virtual webinar to learn how Life Science companies in the Greater LA area can enter the Japanese market.

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Marketing Study Organization Resource 100

socalTECH

JULY 23, 2021

Los Angeles-based soda company Zevia has its IPO on Thursday, launching itself onto the public markets on the New York Stock Exchange at ZVIA. The company priced at $14.00 Zevia sells zero calorie soda to the consumer market, and uses stevia instead of sugar as a sweetener.

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Marketing Pricing Los Angeles Software 113

Berkonomics

MARCH 31, 2022

The obsolete marketing message. And both have become increasingly obsolete as new channels of reach have evolved, allowing direct and personal contact with our potential customers, and better yet, free and near–free forms of marketing just for the asking. Today’s marketing tools and methods. Revert to “old school” marketing.

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Marketing Customer Custom Tool 156

socalTECH

SEPTEMBER 3, 2020

Fountain Valley-based HyperX , the gaming accessories arm of Kingston Technology, is taking aim at the education market this year--saying it is offering up deals on its gaming peripherals specifically for helping students in virtual class sessions.

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Education Marketing Class Help 124

TechCrunch LA

MAY 2, 2018

The Series C round from late stage and growth capital investment firm, The Riverside Company , caps a busy first quarter for the massage service. The former CFO of MarketShare, Heyrick has helped the company expand to over 11,000 massage therapists in its network.

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Demand Company Companies Riverside 274

socalTECH

APRIL 17, 2019

j2 Global said the acquisition will help it grow its global customer base, provide it with access to new markets, and will expand its product lineup. j2 Global said these latest acquisition are not expected to be material to the company. j2 Global said these latest acquisition are not expected to be material to the company.

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Company Companies Southern California Acquisition 173

TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). At the time, it was doing Facebook media buying for e-commerce companies.

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Commerce Content Marketing Startup 211

Startup Professionals Musings

JULY 17, 2023

I know that dates me a good bit, but it also shows that I have been hanging around startups and big companies for a long time. In retrospect, however, Bill Gates did a lot of things right as a startup that I still look for today in aspiring entrepreneurs and their companies: Build a strong team. Market vision, focus, and opportunity.

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IBM IBM Company Companies 82

socalTECH

MAY 21, 2019

Irvine-based Alorica , a provider of outsource, business process outsourcing and "customer experience" outsourcing, named Colson Hillier as its new Chief Marketing Officer (CMO), the company said on Tuesday. Hillier will lead the company's global marketing and communications efforts, according to the company.

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Marketing Outsource Customer Custom 113

Both Sides of the Table

MARCH 14, 2013

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? More strategic.

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Marketing Press Blogging Startup 389

Berkonomics

MAY 5, 2022

Email companies like Constant Contact, Mail Chimp and many others all have strict rules. Your mailing list company must protect themselves, and in doing so, protect you. A large number of bounces or many unsubscribes in a single mailing are red flags that will be caught by the mailing company system.

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Email Marketing Yahoo Class 156

Startup Professionals Musings

MARCH 29, 2021

As a business consultant, I often have to remind small business owners that their marketing needs to be more interactive, versus the traditional “ push ” model, where you broadcast your message to as many people as possible. Marketing must be everyone’s top priority. Market solutions as an experience or an event.

Customer 168

Customer Custom Marketing Social Media 168

socalTECH

MAY 4, 2021

San Diego-based artificial intelligence and computer vision startup Accel Robotics says it has launched a new, automated 1,500 square foot market in San Diego. According to the company, its new retail space is within Brookfield's luxury high-rise community, Vantage Point, in San Diego's East Village.

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San Diego Artificial Inteligence Marketing Software 113

Berkonomics

JUNE 18, 2020

We all know that the world of marketing has turned upside down these past years through the power of the Internet. The new power model of marketing. Marketing texts and college professors say that it takes at least seven impressions – exposures – before a person recognizes and acts upon the message.

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Marketing Social Media Advertising .Net 120

Startup Professionals Musings

JUNE 24, 2020

As a frequent advisor to new entrepreneurs and startups, I often hear your frustration with being treated differently from other startups by investors, on expectations for valuation , traction, and market size. On the other hand, if the market is super-hot, many will be willing to jump in to make your case.

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Marketing Startup Artificial Inteligence Technical Review 174

Startup Professionals Musings

MAY 15, 2023

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi. Value is in your point of view.

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Content Customer Custom Marketing 104

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

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Marketing Framework Social Media Media 127

Startup Professionals Musings

MAY 15, 2020

Traditional marketing may be adequate for linear growth, but it likely won’t catapult you to Amazon’s unicorn status , or make waves in the business world. For example, I usually hear about an aggressive marketing budget, with a plan to penetrate a few big retail chains, and some videos to catch your attention on YouTube.

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Marketing Startup Examples Customer 170

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

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Marketing Invest Social Media SEM 114

socalTECH

JULY 12, 2019

Santa Monica-based MomentFeed , which develops software that helps national brands manage their location-based information, such as information about their network of retail stores, has named Jim D'Arcangelo as its new Chief Marketing Officer (CMO) and Head of Business Development. READ MORE>>.

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Marketing Southern California Santa Monica High Tech 113

socalTECH

JANUARY 16, 2020

Los Angeles-based FabFitFun , which offers up a seasonal "box" with a collection of products in the beauty, fashion, fitness, wellness, home, and tech areas, has named its very first Chief Marketing Officer. READ MORE>>.

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Marketing Netflix Media Los Angeles 100

socalTECH

JULY 22, 2020

Los Angeles-based CreatorIQ which develops influencer marketing software, has raised $24M in a Series C funding round, the company said on Wednesday. According to CreatorIQ, it helps power global influencer marketing for brands such as Disney, Salesforce, Sephora, adn Unilever.

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Software Marketing Equity Los Angeles 127

socalTECH

AUGUST 24, 2021

Los Angeles-based Greenfly, a developer of marketing software for brand ambassadors, athletes, and sponsors, said on Tuesday that it has raised $8.4M The company said that the NBA's Paul has joined the company as both a strategic investor and partner. in a strategic growth round.

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Software Marketing Activision Venture Capital 113

socalTECH

AUGUST 4, 2020

Irvine-based ATTOM Data Solutions , the parent company to RealtyTrac , announced this morning that it has named Rick Sharga as Executive Vice President of Marketing at RealtyTrac. He was most recently EVP For Carrington Mortgage Holdings and CMO of the company's Vylla business unit. READ MORE>>.

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Technology Council Southern California Marketing Organization 124