socalTECH

MAY 20, 2021

Carpinteria-based construction management software developer Procore Technologies priced its IPO last night, saying it will sell 9,470,000 shares of its common stock at a price of $67.00 The company starts trading this morning on the New York Stock Exchange under the symbol PCOR. The IPO was underwritten by Goldman Sachs & Co.,

Pricing 113

Pricing Santa Barbara Software Development Capital 113

socalTECH

MAY 10, 2021

Carpinteria-based construction management software developer Procore has set its estimated initial IPO pricing, saying in a filing today that it now expects an initial offering price of betweenn $60.00 The company has applied to list on the NYSE under the symbol PCOR. and $65.00 Piper Sandler, Stifel, and William Blair.

Pricing 113

Pricing Software Development Software Capital 113

Berkonomics

SEPTEMBER 7, 2023

Have you developed a prototype, alternate pricing schemes, even a PowerPoint mockup to show to potential buyers? I would be very, very nervous without testing the product in the market as early as possible, ready to make changes and enhancements before committing to production and release. Do NOT rest until you test.

Product 156

Product Marketing Resource Email 156

Berkonomics

FEBRUARY 18, 2021

First, let’s recall the four “P’s” of marketing. Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. More we are taught in marketing classes.

Marketing 156

Marketing Demand Class Pricing 156

socalTECH

SEPTEMBER 14, 2020

Santa Monica-based GoodRx , a developer of a digital healthcare and prescriptions service, has set an IPO pricing range of between $24.00 The company is looking to raise as much as $1.1 billion through its IPO on the NASDAQ Global Select Market. and $28.00 GoodRx has filed to trade as GDRX. Seelaus & Co.,

Silver Lake 113

Silver Lake Pricing Santa Monica Equity 113

Berkonomics

MARCH 4, 2021

Over the years, as I managed my several computer companies as CEO or executive chairman, I made the decision to go to market with a brand-new product that had never before been exposed to my customer’s marketplace. Changing the rules to fit the market. As a product marketing effort, it was a failure.

Artificial Inteligence 240

Artificial Inteligence Marketing Press Resource 240

socalTECH

JULY 23, 2021

Los Angeles-based soda company Zevia has its IPO on Thursday, launching itself onto the public markets on the New York Stock Exchange at ZVIA. The company priced at $14.00 The price was at the midpoint of its originally estimated $13.00 The company is backed by Caisse de depot et placement du Quebec (CDPQ).

Marketing 113

Marketing Pricing Los Angeles Software 113

TechCrunch LA

APRIL 22, 2019

Beyond Meat , the meat replacement company whose packages of Beyond Burgers line grocery store aisles across America, has priced its initial public offering. The company is looking to raise roughly $200 million in the stock sale for its portfolio of burger, chicken and sausage replacements, selling 8.75 million a year earlier.

Pricing 236

Pricing Los Angeles Venture Capital Study 236

socalTECH

JUNE 11, 2021

La Jolla-based biopharmaceuticals startup Janux Therapeutics said early this morning that it has priced its IPO, offering up 11,400,000 shares of its common stock at $17.00 The company begins trading this morning on the Nasdaq Global market under the ticker symbol JANX.

Pricing 113

Pricing Avalon Capital Marketing 113

socalTECH

AUGUST 17, 2021

El Segundo-based Wpromote is launching a new marketing technology platform, the company said today, which it says will help complement its performance marketing services. Pricing on the tools were not announced.

El Segundo 113

El Segundo Platform Marketing Pricing 113

socalTECH

JUNE 8, 2020

La Jolla-based Avidity Biosciences , which is developing oligonucleotide-based therapies for rare and serious diseases, has set the pricing range for its IPO, saying it is looking to sell 10 million shares at between $14.00 The company said it has applied to list on the Nasdaq Global Market as RNA. and $16.00

Pricing 113

Pricing Capital Invest Marketing 113

Berkonomics

OCTOBER 31, 2024

In the creation of a young company, there are five principal risks to be addressed by the entrepreneur. One way to mitigate this is by using early money to create a prototype, to perform market research, to complete the first generation of the product, or to deliver the service to a satisfied customer. Second: Market risk.

Outsource Development 294

Outsource Development Ideas Resource Patents 294

socalTECH

APRIL 22, 2019

Los Angeles-based Beyond Meat , which develops plant-based meat products, which look and taste like real meat, has set its IPO pricing range, as its preps to go public. According to Beyond Meat, it expects an initial offering price of between $19.00 The company has applied to list on the Nasdaq Global Market as BYND.

Pricing 113

Pricing Los Angeles Marketing Product 113

socalTECH

APRIL 26, 2021

Los Angeles-based The Honest Company has set its anticipated IPO range, saying in a filing on Monday morning that it is now expecting to price its IPO at between $14.00 The company has applied to list on the Nasdaq Global Select Market as HNST. and $17.00

Company 113

Company Companies Los Angeles Pricing 113

socalTECH

DECEMBER 7, 2017

San Diego-based Odonate Therapeutics , a pharmaceuticals startup focused on chemotherapy drugs, has priced its IPO, saying on Wednesday afternoon that it has priced its IPO at $24.00 per share was on the low end of its initial estimated pricing range of $24.00 The $24.00 READ MORE>>.

Pricing 113

Pricing San Diego Capital Funding 113

socalTECH

MAY 29, 2019

CrowdStrike , the cybersecurity software developer which has a significant research and development presence in Irvine, has set its IPO pricing range, saying on Wednesday that it looking to sell 18,000,000 shares of its common stock at between $19.00 The company has applied to list as CRWD on the Nasdaq Global Select Market.

Pricing 113

Pricing Research Software Development Capital 113

socalTECH

APRIL 4, 2017

San Diego-based Tocagen , a clinical stage gene therapy company aiming at treating cancer, has set the pricing range for its IPO. The company said in a filing that it expects to offer 7,250,000 shares of its common stock at between $10.00 The company has applied to list as TOCA on the NASDAQ Global Market.

Pricing 160

Pricing San Diego Marketing Company 160

Berkonomics

NOVEMBER 14, 2024

There is some latitude based upon the growth of the Company, using trailing (last 12 months), actual (fiscal year projections) and forecast (next twelve months or next fiscal year). A P/E multiple of between 5 and 30 is common, with growth of company and growth of industry directing the selection of the number.

.Net 156

.Net Pricing Technical Review Sales 156

Tech.Co

JUNE 22, 2021

Shopify is planning to strike a blow at Amazon by entering the affiliate marketing space. But, it also represents another swipe at Amazon's near-monopoly control of the affiliate marketing space. Understand the costs with our complete Shopify Pricing Guide. Why Would Shopify Expand into Affiliate Marketing?

Marketing 166

Marketing Buzzfeed Guide Platform 166

TechCrunch LA

MAY 2, 2018

The Series C round from late stage and growth capital investment firm, The Riverside Company , caps a busy first quarter for the massage service. The former CFO of MarketShare, Heyrick has helped the company expand to over 11,000 massage therapists in its network.

Demand 274

Demand Company Companies Riverside 274

socalTECH

JULY 23, 2018

Santa Barbara-based Sonos , the developer of user-friendly, Internet-connected, whole-home audio systems, set its estimated IPO pricing range on Monday morning, the next step in bringing the company to market. Sonos has applied to list on the Nasdaq Global Select Market as SONO. and $19.00 READ MORE>>.

Pricing 100

Pricing Santa Barbara Redpoint Marketing 100

Berkonomics

MAY 16, 2019

There must be at least several companies out there right now positioning to compete with you. There are five niches you can chose when defining your positioning strategy: price, quality, service, innovation, and elegance. Pricing strategies differentiate your business. Using price creatively.

Company 120

Company Companies Pricing Competition 120

socalTECH

MAY 16, 2014

Santa Monica-based TrueCar has priced its IPO, saying last night that it will sell 7.8 The pricing was below the company''s earlier, estimated IPO range of $12.00 The company raised around $71.1M TrueCar is trading on the NASDAQ Global Select Market as TRUE. million shares of its stock at $9 per share. READ MORE>>.

Truecar 147

Truecar Pricing Arcturus Anthem 147

socalTECH

JULY 18, 2014

TubeMogul , which develops software to help advertisers with their online video buying, priced its IPO last night, offering up 6,250,000 shares of its common stock at $7.00 The company will starts trading this morning on the NASDAQ Global Select Market as TUBE. READ MORE>>.

Pricing 147

Pricing Advertising Startup Acquisition 147

socalTECH

JUNE 11, 2014

La Jolla-based biopharmaceuticals developer Ambrx has set its initial estimated pricing range for its IPO, saying in a filing this morning that it expects to price its IPO at between $12.00 The offering will raise around $86.94M for the company. Ambrx has applied to list on the NASDAQ Global Market as AMBX. and $14.00

Pricing 147

Pricing Acquisition Capital Marketing 147

socalTECH

MAY 29, 2014

Santa Barbara-based Resonant , which is developing radio frequency filters (RF) used for mobile devices, has priced its IPO, saying it is offering up 2,700,000 shares of its common stock at a price of $6.00 The company is slated to start trading on the Nasdaq Capital Market as RESN today. for the company.

Pricing 138

Pricing Santa Barbara Startup Mobile 138

Berkonomics

SEPTEMBER 13, 2018

A financial buyer will analyze your numbers, past and forecast, to the n’th degree, and calculate the price based upon the result, after carefully comparing your numbers with those of others in the same and similar industries. There is a third class of buyer I discovered first hand when selling my company – the emotional buyer.

Pricing 600

Pricing Sales IBM IBM 600

socalTECH

MAY 25, 2016

Culver City-based NantHealth , one of the startups out of billionaire Patrick Soon-Shiong's NantWorks portfolio, has set its IPO pricing range at between $12.50 per share, the company said in a regulatory filing on Tuesday. The next step in the IPO process is the company's roadshow to investors and actual pricing of an IPO.

Pricing 113

Pricing Culver City Marketing Startup 113

socalTECH

NOVEMBER 14, 2013

Monrovia, California-based Xencor has set the initial offering price for its IPO, saying in a filing Thursday morning that it will offer up 10,700,000 shares of its common stock at $7.00 The company plans to trade on the NASDAQ Global Market as XNCR. The company develops biopharmaceuticals technology. and $16.00

Pricing 157

Pricing Monrovia Acquisition Marketing 157

socalTECH

MARCH 10, 2020

Santa Monica-based EZ Texting , a developer of SMS marketing software, says it has launched two new services. Pricing on the new services were not detailed by the company. Pricing on the new services were not detailed by the company. EZ Texting is led by CEO Norman Happ. READ MORE>>.

Services 113

Services Marketing Santa Monica Pricing 113

socalTECH

OCTOBER 27, 2016

Woodland Hills-based BlackLine Software , the developer of accounting and financial close software, has priced its IPO, saying late Thursday evening that it will sell 8,600,000 shares of its common stock at $17.00 BlackLine will start trading Friday morning on the NASDAQ Global Select Market as BL. The company is led by Therese Tucker.

Pricing 100

Pricing Silver Lake Woodland Hills Software 100

socalTECH

AUGUST 4, 2014

San Diego-based Otonomy , which is developing treatments for diseases of the inner and middle ear, set its estimated IPO pricing range Friday. The company indicated in a filing that it now expects its IPO at between $14.00 Otonomy has applied to list on the NASDAQ Global Market as OTIC. and $16.00 READ MORE>>.

Pricing 147

Pricing Avalon San Diego Acquisition 147

Startup Professionals Musings

APRIL 29, 2022

Unfortunately, without your proactive efforts to counter predictable market challenges , early growth can quickly stall. No matter how excited your initial customers appear to be, every market has a saturation point on new and repeat sales. Customers suddenly become very price sensitive.

Marketing 110

Marketing Pricing Startup Customer 110

socalTECH

MARCH 3, 2020

Santa Monica-based Ylopo , which provides digital marketing software for the real estate industry, says it has released a new online advertising tool, which automatically generates and publishes web-ready video content for the real estate industry. Pricing on the new tool was not announced. Ylopo is led by CEO Howard Tager.

Tool 113

Tool Marketing Santa Monica Advertising 113

socalTECH

APRIL 2, 2014

Los Angeles-based online advertising technology provider Rubicon Project priced its IPO last night, saying that it is selling 6,770,995 shares of its common stock at $15.00 Rubicon Project priced at the lower end of its initial estimated IPO range, which was $15.00 Rubicon Project is venture backed by Clearstone Ventures, News Corp.,

Pricing 157

Pricing Clearstone Advertising Los Angeles 157

socalTECH

FEBRUARY 5, 2014

La Jolla-based biopharmaceuticals developer Auspex Pharmaceuticals has priced its IPO, saying it will offer up 7,000,000 shares of its common stock at $12.00 The company will begin trading this morning as ASPX on the NASDAQ Global Market. The company''s IPO was underwritten by STifel, BMO Capital Marketings, Robert W.

Pricing 138

Pricing Acquisition Capital Marketing 138

socalTECH

NOVEMBER 2, 2017

SendGrid , the developer of email delivery tools and back-end email services with operations in Irvine, has set its estimated IPO pricing range this morning, saying it is looking to sell 7,700,000 shares of its common stock at between $13.50 The company has been approved to list on the NYSE as SEND. and $15.50

Pricing 113

Pricing Orange County Email Tool 113