socalTECH

AUGUST 16, 2013

Agoura Hills-based TouchCommerce has expanded out its executive team, saying this week that it has appointed George Skaff as Senior Vice President of Marketing, and Olivier Maire as Vice President of EMEA. Maire was formerly the company''s Country Manger in France. The company is led by Internet veteran Bernard Louvat.

Agoura Hills 138

Agoura Hills Sales Marketing Agoura 138

socalTECH

MAY 26, 2020

San Diego-based gaming headset maker Turtle Beach Products says it is seeing "record" retail sales in April, as a result of an industry-wide increase in gaming accessories. According to the company, its retail sales in April were more than double the brand's prior all-time high from April 2018.

Sales 113

Sales San Diego Activity Mobile 113

Both Sides of the Table

DECEMBER 17, 2013

One of the questions I’m most often asked by CEOs is how to hire sales people. I’ve also written extensively on sales and on which sales execs to hire and how to think about the different kinds of sales leaders. If they’re not buying you need to be marketing to them not selling to them.

Sales 375

Sales Technical Review Organization Case Study 375

socalTECH

MAY 16, 2019

For our interview this morning, we caught up with Isaac Garcia , a serial entrepreneur who previously founded and sold his last company, Central Desktop, and now is working on a new startup, Sales Insider. What is Sales Insider? Isaac Garcia: Sales Insider is a talent marketplace for hiring software sales reps.

Sales 133

Sales Startup Software Marketing 133

socalTECH

FEBRUARY 3, 2017

Irvine-based data analytics software developer Alteryx said yesterday that it has named Seth Greenberg as Chief Marketing Officer (CMO), and Scott Jones as Chief Revenue Officer (CRO). Jones was previously Senior Vice President of America Sales at Tableau Software, and also served at SAP and E.piphany. READ MORE>>.

Sales 100

Sales Marketing Software Development Software 100

Startup Professionals Musings

SEPTEMBER 17, 2021

Yet in this age when customers have a thousand alternatives, and are overwhelmed by a multitude of messages, sales efforts can make or break a business. In fact, I believe modern entrepreneurs need to be super sales people, in the most positive sense, to their team as well as customers. No pain usually means no sales.

Sales 139

Sales Training Startup Customer 139

Tech.Co

JUNE 22, 2021

Shopify is planning to strike a blow at Amazon by entering the affiliate marketing space. But, it also represents another swipe at Amazon's near-monopoly control of the affiliate marketing space. Why Would Shopify Expand into Affiliate Marketing? Put simply, affiliate marketing is big business. Considering Shopify?

Marketing 166

Marketing Buzzfeed Guide Platform 166

TechCrunch LA

OCTOBER 27, 2020

Postmates is now rolling out what could be the biggest update to the company’s service in a long time — adding a retail option for users to shop local stores and for local merchants to set up a virtual on-demand storefront in the app. That could have an impact on retail sales that were already projected to be dismal.

Sales 249

Sales Los Angeles Beverly Hills Demand 249

socalTECH

OCTOBER 11, 2011

Carlsbad-based Medsphere Systems , which develops open source healthcare software, said today that it has named John Bright as Vice President of Sales and marketing. Bright joins the company from Henry Schein Medical Systems, and also has served at Health Research Sciences, BrightCAM Solutions, and Mountain Medical Technologies.

Sales 140

Sales Marketing Research Software 140

socalTECH

DECEMBER 10, 2020

Newport Beach-based private equity investor L Squared Capital Partners says it has successfully sold one of its portfolio companies, Learners Edge , to another private equity investor, Quad-C Management. Financial details of the sale were not announced. Learners Edge provides professional education products to teachers. READ MORE>>.

Company 113

Company Companies Education Equity 113

socalTECH

OCTOBER 5, 2015

Thousand Oaks-based Teledyne Technologies said this morning that it is cutting its outlook for the third quarter and full year, due to decline in sales in energy-related products. The company said the decline came in sales of its marine and electronic test and measurement instrumentation, which it blamed on a slowdown in the energy markets.

Sales 100

Sales Thousand Oaks Marketing Technical Review 100

socalTECH

APRIL 16, 2019

Santa Barbara-based software developer HG Insights is powering a new market research offering from research and advisory giant Forrester, to power Forrester's new Business Technographics Service.

Research 133

Research Marketing Santa Barbara Sales 133

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Long-term sales. Real customers.

Marketing 127

Marketing Framework Social Media Media 127

socalTECH

AUGUST 21, 2018

Los Angeles-based Postie , the machine-learning-meets-diirect-mail startup backed by Bonfire Ventures and Crosscut Ventures, said today that it has named Zev Gollender as the company's Head of Sales. Gollender was most recently Vice President of Media Sales at Taboola, and also has served at Adiant and AOL.

Artificial Inteligence 100

Artificial Inteligence Sales Los Angeles Acquisition 100

Startup Professionals Musings

JULY 3, 2020

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Marketing 174

Marketing Invest Demand Metrics 174

Berkonomics

NOVEMBER 14, 2024

Sales Multiple: The usual limits for use of a sales multiple for valuation are from.5 There is some latitude based upon the growth of the Company, using trailing (last 12 months), actual (fiscal year projections) and forecast (next twelve months or next fiscal year). Here they are, with short explanations of each: 1.

.Net 156

.Net Pricing Technical Review Sales 156

socalTECH

MAY 5, 2017

Los Angeles-based TaskUs , which provides business process outsourcing, said this week that it has named Jarrod Johnson as Senior Vice President of Sales. Johnson was most recently SVP of Sales, Marketing, and Client Development at FacilitySource, and also had served at IBM and Xerox. Johnson will be based in Dallas.

Sales 113

Sales Outsource Development Outsource Santa Monica 113

Both Sides of the Table

JULY 21, 2014

Since 2009 we’ve been in an unequivocal bull market. And as I always assert, “Great companies are built in downturns. And it’s when mediocre companies get pulverized.” I remember, for example, when business intelligence swept through companies globally. Growth markets have a way of fooling us all.

Marketing 354

Marketing Case Study Metrics Sales 354

Berkonomics

SEPTEMBER 13, 2018

The object of a financial purchase is to negotiate a bargain, capable of payoff through operating profits or growth over time, or even of immediate profit from arbitrage – knowing of a purchaser that is willing to pay more for your company if repackaged, or even with no changes at all. This rare buyer needs your company.

Pricing 600

Pricing Sales IBM IBM 600

socalTECH

SEPTEMBER 3, 2019

Our interview today is with Amos Schwartzfarb , the author of Sell More Faster: The Ultimate Sales Playbook for Start-Ups , which comes out tomorrow, Wednesday. We caught up with Amos to learn about his new book, and to gain some tips for startup entrepreneurs on how to figure out when you're actually ready to scale your sales team.

Sales 113

Sales Startup Custom Development Framework 113

TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). At the time, it was doing Facebook media buying for e-commerce companies.

Commerce 211

Commerce Content Marketing Startup 211

socalTECH

JULY 31, 2014

Santa Barbara-based call marketing automation software developer Invoca , which is led by Jason Spievak, said yesterday that its systems have converted $2.5 billion in sales for its customers since the company was founded. billion of those sales came in the last 12 months. Invoca said that $1.7 READ MORE>>.

Sales 124

Sales Santa Barbara Software Development Marketing 124

Both Sides of the Table

OCTOBER 31, 2010

This is part of my ongoing Sales & Marketing Series. In the first part of this post I talked about how sales in a startup is often evangelical , requires as consultative sale and needs constant adjustments based on customer feedback. We had 4 or 5 sales reps that had been around since the early days.

Sales 286

Sales Newsletter Technical Review Activity 286

Both Sides of the Table

FEBRUARY 5, 2011

Specifically what is often not in the DNA of founders are sales skills. Nor do they exist in the investors of early-stage companies. The result is a lack of knowledge of the process and of sales people themselves. I had never had any sales training so everything we did for the first couple of years was instinctual.

Sales 316

Sales Pricing Startup Customer 316

socalTECH

JULY 16, 2020

Los Angeles-based iList , a new startup in the residential real estate market, said on Wednesday that it has launched a new interactive service to help home sellers value, list, and market their homes. The company was founded by Joe Peterson, a real estate broker, and Louis Taylor, also a real estate veteran.

Sales 113

Sales Los Angeles Platform Marketing 113

socalTECH

OCTOBER 6, 2020

Los Angeles-based J2 GLobal , which owns a diverse range of Internet information and services companies, announced this morning that it has acquired three more companies, and--unusually--also has divested one. Financial details of the acquisitions and sale were not announced by the company. READ MORE>>.

Company 100

Company Companies Acquisition Equity 100

TechCrunch LA

OCTOBER 28, 2020

There’s a new company that’s sitting on top of some of the fastest growing consumer-facing businesses in the world — liquor and marijuana delivery — and its name is Pacific Consolidated Holdings Group. Financial terms of the transaction were not disclosed. .”

Company 188

Company Companies Los Angeles San Diego 188

Startup Professionals Musings

MAY 15, 2023

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi. Value is in your point of view.

Content 104

Content Customer Custom Marketing 104

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

Marketing 114

Marketing Invest Social Media SEM 114

socalTECH

SEPTEMBER 3, 2020

Fountain Valley-based HyperX , the gaming accessories arm of Kingston Technology, is taking aim at the education market this year--saying it is offering up deals on its gaming peripherals specifically for helping students in virtual class sessions.

Education 124

Education Marketing Class Help 124

socalTECH

JULY 24, 2014

Southern California has a growing number of companies in the customer relationship management area, including a fairly new company in the area, Pipeliner CRM (www.pipelinersales.com). We spoke with Nikolaus Kimla , the CEO of Pipeliner CRM, to learn more about the company, its move here, and its software.

Sales 229

Sales Startup Software Customer 229

socalTECH

JANUARY 24, 2018

Playa Vista-based Appetize , which develops tablet-based, modern point-of-sale (POS) technology for the food service and retail market, has raised $20M in a Series B funding, the company said on Wednesday morning.

Sales 124

Sales Funding Capital Services 124

Both Sides of the Table

JULY 9, 2013

This is final part of a series that describes a sales methodology for technology companies or frankly many other types of companies, too. We developed this at our first company and called it PUCCKA – the overall methodology is described here. Well think of it this way – you have your sales process.

Customer 324

Customer Custom Marketing Newsletter 324

TechEmpower

MARCH 4, 2024

Key Functions with High Impact Generative AI is revolutionizing sales by enabling dynamic pricing and personalized customer interactions, boosting conversion rates and customer satisfaction. Post-sale, AI analyzes customer data to improve service and loyalty, making it a cornerstone of modern sales methodologies.

Generative AI 295

Generative AI TechEmpower CTO Hire Outsource Development 295

Both Sides of the Table

SEPTEMBER 28, 2014

But what IS the right amount of burn for a company? Burn rate in case you don’t know is the amount of money a company is either spending (gross) or losing (net) per month. (it Conversely if you’re burning $600,000 per month (yes, some companies do) then you only have 5 months of cash left. Gross Burn vs. Net Burn.

Startup 383

Startup Company Companies .Net 383

TechCrunch LA

JANUARY 7, 2020

The latest of these is Luxury Presence , which pitches digital marketing services to real estate agents and has raked in $5.4 million in financing to support the buildout of its services and sales teams to manage clients. According to estimates from Built in LA , there are roughly 127 companies, which have raised over $2.4

Los Angeles 168

Los Angeles Services Angel Marketing 168

TechCrunch LA

MARCH 17, 2021

The Los Angeles-based company has a new residential solar plus energy storage program for homeowners in Queens that’s going to be rolled out in partnership with ConEd. We’ll cover every aspect of company building: Fundraising, recruiting, sales, product-market fit, PR, marketing and brand building.

Southern California 237

Southern California Company Companies Glendale 237