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Rebranding Should Be Driven By Growth, Not Desperation

InfoChachkie

Companies typically rebrand themselves for two distinct reasons. Such attempts are seldom successful, as rebranding typically does not address the systemic issues causing the company to fail. RIM''s management made the brilliant decision to change the company''s name to BlackBerry, Ltd. A Band-Aid On A Gushing Artery.

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How To Make Freemium Customers Generate Revenue For Your Startup

InfoChachkie

In the spirit of the “land grab” mentality of the day, we emphasized usage of our screen sharing technology with no thought applied to how we would convert such users into paying customers. BuddyHelp was launched in this proto-Internet environment and was immediately used by businesses to provide hands-on technical support.

Customer 162
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5 Simple Tactics To Make Freemium Users Pay

InfoChachkie

Unfortunately, many of these companies fail to properly monetize such non-paying users. In the spirit of the “land grab” mentality of the day, we encouraged usage of our screen sharing technology with no thought applied to how we would convert such users into paying customers. Let''s face it. GitHub, Divshot ).

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Do Not Obsess On Names – Obsess On Delivering Awesome Customer Value

InfoChachkie

If Smucker’s can annually generate hundreds of millions in sales for a variety of food products, there is little risk that a mediocre company or product name will preclude you from achieving similar success. The value of an ideal name, attached to a product or company that does not deliver an economically viable value proposition, is zero.

Customer 100
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Interview with Cliff Rees, XCast Labs

socalTECH

It seems that every week, a new, Voice-over-IP provider firm surfaces in the market, either providing PBX services, voicemail, or other similar services. Cliff Rees: We're a software as a solutions company. Instead, we do this for about a $1000 for a site, in HD quality, supporting eight to 10 participants on a 48- or 52-inch screen.

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