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Design for the Novice, Configure for the Pro

Both Sides of the Table

I’ve had a long-standing rule of thumb in product design, which I call “design for the novice, configure for the pro.&# I started saying this back in 2001/02, long before the era of Web 2.0, You can always hide complexity into configuration screens rather than the out-of-the-box features. Learn from them.

Design 325
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The End of the Web? Don’t Bet on It. Here’s Why

Both Sides of the Table

It isn’t open in either its standards or in the way that applications are marketed and distributed. Throughout the 90′s the PC became much more popular in corporate environments, so companies began to replace dumb terminals with PCs. But for software developers like my company the web was a blessing.

Web 355
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The Most Interesting Online Video Trend

Both Sides of the Table

It means the “ torso TV ” consumption patterns will be more important than the head or the long tail for the next era of media companies. You should only worry about this if you’re a large, traditional media company with fat margins. I first wanted to invest in this trend by backing a company called Filmaka.

Startup 380
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Top 29 Startup Posts May 2010

SoCal CTO

"Authentic" is dead - A Smart Bear: Startups and Marketing for Geeks , May 3, 2010 It's time to retire the following phrases. He started targeting the ad by location and interest, and the number of potential people he was reaching began decreasing on screen (Facebook tells you dynamically). they released a new 2.0

Startup 248
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Interview with Sunil Rajaraman, Scripped

socalTECH

Scripped (www.scripped.com) is applying the world of Web 2.0 We spoke with Sunil Rajaraman, CEO and co-founder of the firm, about the company. Sunil Rajaraman: We provide free, web-based screenwriting software to aspiring writers and professionals in the community. We'd always talked about starting a company together.

Content 138
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Brad Feld Drops Knowledge. Here’s What He Said …

Both Sides of the Table

This time frame – 2005/2006 – web 2.0 Either it’s a bunch of pictures or screen shots or it’s a bunch of words. A deep dive into the Foundry Group investment philosophy including an interesting discussion of their investing Themes. “… our lens is: Internet Software Companies anywhere in the U.S. was starting.

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Should You Really be a Startup Entrepreneur?

Both Sides of the Table

There is no shame in being an exec at a company or whatever.&#. Every one of these events (with names changed) has happened to companies I’ve worked at or closely with. My SVP of Sales & Marketing quit 30 minutes before an important board meeting. Long hours. Time away from family. Low salary. High stress.