socalTECH

AUGUST 25, 2009

Santa Monica-based The Search Agency , a provider of search engine optimization, search engine marketing, and other related online marketing services, has signed on Los Angeles antivirus software company CyberDefender as a customer. Financial details of the deal were not disclosed.

Search Engine Optimization 167

Search Engine Optimization Santa Monica Equity Los Angeles 167

socalTECH

JANUARY 14, 2009

Pasadena-based Perfect Market, the Idealab-backed startup which is looking to help publishers monetize their underutilized and archive content, said Wednesday that it has created a new advisory board. Tags: perfect advisor market idealab executive. READ MORE>>.

Search Engine Optimization 124

Search Engine Optimization Marketing Idealab Yahoo 124

socalTECH

JULY 1, 2010

El Segundo-based imFORZA , an online Internet marketing agency, said today that it has been acquired and spun off from parent company The Design People. imFORZA provides search engine optimization, paid search advertising, social media marketing, and other related services.

El Segundo 167

El Segundo Search Engine Optimization Design Paid Search 167

socalTECH

JANUARY 27, 2010

Santa Monica-based The Search Agency joins a number of privately held, Southern California firms this week reporting strong growth in 2009. The firm said the growth came as a result of increasing demand for the firm's online marketing services. The Search Agency said it now has also opened offices in London and Bangalore.

Search Engine Optimization 185

Search Engine Optimization SEM Southern California SEO 185

socalTECH

JANUARY 28, 2011

San Diego-based Covario , the search engine optimization and search engine marketing software firm headed by Russ Mann, revealed this week that it has secured its first patent from the U.S. Covario is venture backed by Dubilier & Company, FTV Capital, and Voyager Capital. According to the U.S.

SEO 189

SEO Patents Search Engine Optimization San Diego 189

Startup Professionals Musings

JULY 19, 2021

Most entrepreneurs dream of achieving the exponential expansion of a Google or Amazon, but few investor pitches I see outline any strategy beyond simple marketing to make this happen. Conventional marketing may be adequate for linear growth, but it probably won’t take your startup to the exponential growth of a large-scale movement.

Search Engine Optimization 158

Search Engine Optimization Artificial Inteligence Organization Social Media 158

Startup Professionals Musings

AUGUST 1, 2021

You don’t have enough control over your time, investors, the market, or your startup. You have tried all the popular initiatives and quick-fix remedies, including social media, search engine optimization, and content marketing. You can’t build a great company without help.

Entrepreneur 174

Entrepreneur Search Engine Optimization Satisfaction Social Media 174

Startup Professionals Musings

MAY 23, 2020

The common reason given is that this prevents any competitor from stealing their idea and beating them to market. If there really are no competitors, then there is likely no market opportunity, or you haven’t looked yet. In my view, this paranoid approach costs them much more than the risk of being open. Marty Zwilling.

Search Engine Optimization 174

Search Engine Optimization Ideas Startup Customer 174

Startup Professionals Musings

DECEMBER 3, 2021

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking. These are all minimal-cost survival marketing efforts.

Web 117

Web Search Engine Optimization eBook Advertising 117

socalTECH

FEBRUARY 26, 2013

The new products are part of a push by the company to expand the services it offers to small and medium sized businesses, beyond its roots in helping those firms advertise their businesses online. According to ReachLocal, it has launched three new products, ReachSite , ReachConvert , and ReachCommerce.

ReachLocal 178

ReachLocal Woodland Hills Search Engine Optimization Services 178

socalTECH

JANUARY 8, 2009

Carlsbad-based Search Engine Optimization Inc, a provider of search engine marketing services, announced this morning that it has hired on Edward Andrews as the firm's Chief Development Officer. Search Engine Optmization said that Andrews joins the firm from World Savings & Loan and Wachovia Bank.

Search Engine Optimization 100

Search Engine Optimization SEO Sales Services 100

Berkonomics

JANUARY 7, 2016

There are tools to inform you when your company name or personal name is mentioned. None of this information about listening posts is available in classic marketing texts; it was not dreamed of even a few years ago. More and more, this form of engagement will define your marketing success.

Social Media 120

Social Media Media Search Engine Optimization Tool 120

TechCrunch LA

AUGUST 24, 2020

Amanda Milligan is the marketing director at Fractl , a prominent growth marketing agency that’s helped Fortune 500 companies and boutique businesses alike earn quality media coverage, backlinks, awareness and authority. Amanda Milligan. Contributor. Share on Twitter. More posts by this contributor.

Content 218

Content SEO Tips Ideas 218

Startup Professionals Musings

JULY 2, 2012

An underrated portion of every startup effort must be about communication and marketing. By habit, people market to customers like themselves, because they know what they like and need. Kelly McDonald, who runs a top ad agency, takes on this challenge in “ How to Market to People Not Like You.” Proactively deal with naysayers.

Marketing 98

Marketing Search Engine Optimization Customer Custom 98

Startup Professionals Musings

APRIL 22, 2011

An underrated portion of every startup effort must be about communication and marketing. By habit, people market to customers like themselves, because they know what they like and need. Kelly McDonald, who runs a top ad agency, takes on this challenge in “ How to Market to People Not Like You.” Proactively deal with naysayers.

Marketing 99

Marketing Search Engine Optimization Startup Customer 99

socalTECH

MARCH 5, 2009

San Diego-based Covario , a developer of marketing analytics and search engine optimization software, said Thursday that the firm has hired on a new VP of Business Development. The firm also said it has promoted VP Products and Marketing Craig Macdonald to SVP, President, and Chief Marketing Officer.

Search Engine Optimization 100

Search Engine Optimization Organic Search Advertising San Diego 100

Startup Professionals Musings

FEBRUARY 20, 2019

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking. These are all minimal-cost survival marketing efforts.

Search Engine Optimization 88

Search Engine Optimization eBook Advertising SEO 88

Eric Greenspan

JANUARY 15, 2014

I now make a living knowing WordPress, CSS, HTML and of course search engine optimization (SEO) and marketing. Marketing maniac. About my company(s): [link]. This is wonderful, but I can’t say its helped me in my career much. I didn’t take a single course on computer programming in school.

HTML 139

HTML Search Engine Optimization Santa Barbara Education 139

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Tech Zulu Event

NOVEMBER 18, 2011

That is, of course, as long as what you are selling is the absolute best in your market.) Let me explain why this company had such an impact on my life. Ask yourself, ‘what does my company solve’? Sign up for HARO so that these journalists can connect with you and in turn your company can gain more exposure.

Customer 85

Customer Custom Marketing SEO 85

Startup Professionals Musings

SEPTEMBER 15, 2013

Here are a few examples: Marketing specialists. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Administrative specialists. Writing specialists.

Entrepreneur 106

Entrepreneur Services Search Engine Optimization Startup 106

Startup Professionals Musings

JULY 24, 2015

In this age of relationships, you, the entrepreneur, are a very important element of your new brand, and it’s never too early to start marketing the value of your expertise, insights and ideas. Blogging will improve your site search engine ranking. It's the first step to full use of social media marketing.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

Startup Professionals Musings

FEBRUARY 18, 2015

Most entrepreneurs dream of achieving the exponential expansion of a Google or Amazon, but few investor pitches I see outline any strategy beyond simple marketing to make this happen. Conventional marketing may be adequate for linear growth, but it probably won’t take your startup to the exponential growth of a large-scale movement.

Ideas 105

Ideas Search Engine Optimization Startup Artificial Inteligence 105

Startup Professionals Musings

DECEMBER 14, 2013

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Don’t start from how you want to sell.

Startup 105

Startup Search Engine Optimization Summary Customer 105

Startup Professionals Musings

AUGUST 20, 2013

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking. These are all minimal-cost survival marketing efforts.

Search Engine Optimization 105

Search Engine Optimization Startup Advertising SEO 105

Startup Professionals Musings

APRIL 7, 2017

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Don’t start from how you want to sell.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

Startup Professionals Musings

JUNE 3, 2015

You don’t have enough control over your time, investors, the market, or your startup. You have tried all the popular initiatives and quick-fix remedies, including social media, search engine optimization, and content marketing. You can’t build a great company without help.

Entrepreneur 111

Entrepreneur Search Engine Optimization Satisfaction Social Media 111

Startup Professionals Musings

SEPTEMBER 14, 2015

Now you can match a big company with worldwide reach for a few thousand dollars. Here are some of the key new rules I have learned by starting my own company, investing as an angel in other startups and mentoring many more new entrepreneurs over the last few years: Do incorporate a company, but keep it simple.

Startup 108

Startup Search Engine Optimization Social Media Outsource Development 108

Startup Professionals Musings

FEBRUARY 18, 2017

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking. These are all minimal-cost survival marketing efforts.

Search Engine Optimization 54

Search Engine Optimization eBook Advertising SEO 54

Startup Professionals Musings

NOVEMBER 17, 2014

The traditional mode of starting a company has been to plan a serial process, where you complete once all the steps, leading to the “big bang” launch of the company. Agile assumes and plans for iterative development, where requirements and solutions evolve as more is known and markets change.

Startup 101

Startup Search Engine Optimization Social Network Customer 101

socalTECH

OCTOBER 14, 2011

The company is employing a network of documentary filmmakers and high quality, Hollywood production capability here in Los Angeles to produce small business videos in HD for the web and YouTube. We've also found that online video really helps with search engine optimization. What is Near Networks?

Networking 150

Networking Search Engine Optimization Product Startup 150

Startup Professionals Musings

AUGUST 21, 2014

The common reason given is that this prevents any competitor from stealing their idea and beating them to market. If there really are no competitors, then there is likely no market opportunity, or you haven’t looked yet. In my view, this paranoid approach costs them much more than the risk of being open. Marty Zwilling.

Startup 101

Startup Search Engine Optimization Ideas Customer 101

Startup Professionals Musings

MAY 5, 2017

Statistics show that the failure rate for new businesses within the first four years is fifty percent or greater, even with companies that have a large startup budget. Expect to spend your limited budget on marketing. Word-of-mouth and minimal marketing does not drive a sustainable business.

Social Media 57

Social Media Search Engine Optimization Startup Customer 57

Startup Professionals Musings

OCTOBER 15, 2012

Of course they pretend that they are trying to avoid alerting competitors prior to launch, but too often it becomes an excuse to move slowly in a world that’s all about getting to market fast. I believe stealth makes sense for large companies who can be sued for “pre-announcing” a new product to stall the market or kill a competitor.

Entrepreneur 101

Entrepreneur Search Engine Optimization Startup News 101

Startup Professionals Musings

NOVEMBER 3, 2012

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Don’t start from how you want to sell.

Tips 93

Tips Search Engine Optimization Summary Startup 93

Startup Professionals Musings

JULY 22, 2012

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking. These are all minimal-cost survival marketing efforts.

Search Engine Optimization 96

Search Engine Optimization Entrepreneur Sites Advertising 96

Startup Professionals Musings

AUGUST 25, 2011

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Recent reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision.

Customer 96

Customer Custom Search Engine Optimization Summary 96