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6 Tips For A Marketing Focus To Match Your Solution

Startup Professionals Musings

Getting customer attention often takes more innovation today than solving the tough technical problems. As a business adviser, I still see too many new venture founders who skimp on their marketing focus, or start too late. Network with local organizations and industry groups. Use social media for marketing, not just feedback.

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If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. Yet as obvious as it is to create messaging for your company, many people don’t consider their personal brands.

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Get a Technical Degree But Entrepreneurial Spirit

Startup Professionals Musings

While I agree that successful company builders usually have a natural inclination to be entrepreneurs, a good education helps polish that apple. " Study entrepreneurship, but major in something else. Take advantage of inside and outside advisers at school. Business networking is key. It’s the learning that counts.

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Startup Weekend LA | An Insiders Story of a Startup on Steroids

Tech Zulu Event

For those who haven’t heard of what Startup Weekend is all about, it’s building a company on STEROIDS! From visualization to conception, and actually taking the product to market, a company usually takes about 1-2 years to create. There were a few hours of just networking and playing an ice breaking game to get to know people.

Startup 99
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Catch #Mindshare50 Talks Live on TechZulu

Tech Zulu Event

Anthony Batt , president of Katalyst Networks and founder of BUZZmedia. His set of studies include examining the conscious control of single neurons in humans, the ability to affect altered states of consciousness as dreams or sleep, and the ability of humans to regulate high-level emotions. 12pm: BODY. Jason Porath / @JasonPorath.