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Search Engine Optimization

Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

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What most people don’t realize is that, according to new research , 90% of search engine users rarely look at the paid results. Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. Cost per action (CPA). Marty Zwilling.

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Search Engine Marketing - No Panacea for Startups

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Search engine marketing is simply buying advertising for your business from Google or another search engine company. Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products. Cost per action (CPA).

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