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6 Tips For A Marketing Focus To Match Your Solution

Startup Professionals Musings

Getting customer attention often takes more innovation today than solving the tough technical problems. As a business adviser, I still see too many new venture founders who skimp on their marketing focus, or start too late. Networking is all about marketing yourself and your company.

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If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. Yet as obvious as it is to create messaging for your company, many people don’t consider their personal brands.

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Get a Technical Degree But Entrepreneurial Spirit

Startup Professionals Musings

While I agree that successful company builders usually have a natural inclination to be entrepreneurs, a good education helps polish that apple. Of course, there's no law saying you have to go to college to start a business. Current young adults have grown up hearing about Bill Gates as the paragon of success.

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Startup Weekend LA | An Insiders Story of a Startup on Steroids

Tech Zulu Event

For those who haven’t heard of what Startup Weekend is all about, it’s building a company on STEROIDS! From visualization to conception, and actually taking the product to market, a company usually takes about 1-2 years to create. Friday Night, people started trickling in at Coloft at 6pm. We had exactly 54 hours!

Startup 99
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Catch #Mindshare50 Talks Live on TechZulu

Tech Zulu Event

There are already hundreds of cultured Angelenos signed up and ready to converge on downtown LA’s Arts district to experience the mind-meld of Mindshare 50. Bushnell has started more than twenty companies and is one of the founding fathers of the video game industry. Going to be out of town this weekend for Mothers day?