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If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. Yet as obvious as it is to create messaging for your company, many people don’t consider their personal brands.

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Startup Weekend LA | An Insiders Story of a Startup on Steroids

Tech Zulu Event

For those who haven’t heard of what Startup Weekend is all about, it’s building a company on STEROIDS! From visualization to conception, and actually taking the product to market, a company usually takes about 1-2 years to create. Once the pitches were done we were given a cup and paper with our company name on it.

Startup 99